We are all ready to provide children with only the best that we have ourselves. We buy high-quality food, clothes, interesting and original toys for them.
Today, on the market of goods and services, many stores are offered to the attention of users. Among such sources, the online store Early Learning Center, which has been operating for more than 30 years and creates amazing games that help proper development children. Thanks to them, children successfully get acquainted with the surrounding reality and learn a lot of new and unknown things. The ELC brand is known all over the world.
Why are educational toys from an online store so necessary for children?
When developing children's play equipment, ELC collaborates with child psychologists, popular designers, and master craftsmen who are interested in these items—kids. By working together, Early Learning Center achieved that toys are made from materials highest quality, safe to use, original.
Differences between ELC early development centers and other children's toy stores
Parents come to the center with their child, play on its territory, using toys, and friendly consultants are happy to help you choose this or that little thing, tell you about the merits of each of them, possible methods games and more.
The company has an amazing tradition - to celebrate matinees on its territory every year. game form for parents and children. At such events people have fun with their children.
Assortment of the early development center on the official website of Elc-Russia Ru
This online store has a large catalog of toys with bright pictures, and educational toys are divided into groups, which is convenient for users. The main advantage of the store is high-quality products, designed for children in compliance with important requirements. You can even lick the goods purchased in this store without fear of anything.
On the Elc-Russia Ru website, the developers have created a separate section dedicated to the development of children. It offers original games that help the child develop mentally and physically. Most of the products that are in this section are not sold anywhere.
The store is divided into several parts thematically:
- "Let's imagine";
- "Sports and Activity";
- "Music and Learning";
- "Adventure World";
- "Creation";
- "Puzzles";
- "Getting to know the world."
Each toy box has a specialized and useful information about what age this product is designed for, what skills it is capable of developing.
Behind last years, face painting has become the main component at children's celebrations, but most of us do not know where to buy these accessories for such fun.
Here you can find modeling kits, which are presented in the form of plasticine or wonderful modeling dough. All sets are unique in their unique themes. Anyone who likes animals can buy a large farm where they can sculpt the animals themselves using plasticine and special molds. If a child is interested in the kitchen and preparing all kinds of dishes, then pizza modeling is suitable for this task, and for little fashionistas excellent option would be to buy a kit for sculpting amazing baby fairies.
The ELC store has products that customers will love. Each client has the opportunity to purchase materials and tools separately, rather than as a complete set. Give joy to your baby by visiting the website of the children's online store!
Total found 62
Sort by --Select-- Price, cheapest first Price, most expensive first Discount
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Bright figurine of a frog. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. IN...
580 rub.
Fun toy made of wood with three characters. Place the bunny, cat and bear in the corresponding holes. Click on top and -Surprise.
1,150 rub.
Throw balls over the giraffe's head and watch them roll out of his feet. Which paw will the next ball hit? The designer of the toy is technology and design student Benjamin Elport. In collaboration with us, he developed a toy design that...
4,450 rub.
A wonderful ride for kids in the form of ladybug. Thanks to the convenient wheels, it can be easily moved in any direction. Helps your child develop a sense of balance and strength. The game is intended for children from 3 years old. Withstands loads up to...
4,150 rub.
The play set for boys is a magnificent pirate brig on wheels with an opening hold for storing treasures. Includes a crew of 4 pirates, a table, a chest and a boat.
RUB 4,990
Attach the frog using suction cups to the flat surface of the bathtub. Pour some bubble bath into her mouth, press the button and watch how happily the frog croaks and releases soap bubbles. Powered by AA batteries x 2 pcs. (purchased separately).
RUB 2,750
A wonderful fairytale castle that will become a favorite toy for any girl. Beautiful turrets, monograms, beautifully decorated windows and doors, pieces of furniture. The height of the castle is 40 cm. It is quite light. A child can easily carry it with the help of a comfortable...
RUB 3,790
Full speed ahead! Set of a locomotive with a tender and carriage, a sports car, a crossing, a station, six sections of rails and three men. The train will move if the driver is placed in the cab. for a more exciting game, you can purchase the "Railway with...
RUB 4,174
・ 4,690 rub.
RUB 3,790
Give the mice a ride in their car, set the table for dinner - cheese, cheese, and only cheese! - and then take them down into a cozy hole. Includes a family of three mice and fun furniture that can be rearranged.
The magnificent board game "Bee Tree" is intended for children and adults! Can you pull out all the leaves without disturbing the bees? Each player turns the tree trunk towards him and pulls out one leaf. The loser is the one who ends up with...
580 rub.
RUB 1,750
The stroller easily turns into a Formula 1 car. The little pilot has a multifunctional steering wheel and instrument panel at his disposal. There is a horn, ignition, mirror, side lights and clutch lever! Using universal fasteners, it can be easily attached to a stroller or...
RUB 2,390
580 rub.
Bright figurine of an elephant. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. High... Catch all the Martians of your color jumping out of the crater faster than the other player using a special hammer. Very interesting noisy fun game
The magnificent board game "Bee Tree" is intended for children and adults! Can you pull out all the leaves without disturbing the bees? Each player turns the tree trunk towards him and pulls out one leaf. The loser is the one who ends up with...
for 1-2 players. The toy encourages the child to achieve the result he needs, perfectly develops...
The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Cro...
RUB 2,590 Musical will be a great playground for your baby! A rug with the sounds of drums, violins, trumpets and pianos will not only bring pleasure to kids while playing, but will also contribute to their development and allow them to learn more about...
RUB 3,458
・ 3,800 rub.
This compact kitchen comes with everything you need to prepare delicious and healthy food. Let's feed the dolls and teddy bears together! And don’t forget to wash the dishes and hang them on hooks to dry.
RUB 2,995
Meet Monty the Monkey and his friendly car. Put Monty inside and roll the car around the room. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. Colorful toy encourages baby to crawl...
RUB 1,390
Two-story house with built-in furniture and realistic sounds of the doorbell, TV, telephone and stove. The set includes a family of 4 people and a dog. The child can play alone or with friends. Develops the child's imagination, increases the ability...
RUB 5,450
A fabulous play set based on the famous saga about the noble robber Robin Hood. 6 figures of men included. The lock doors open. Size 35x30cm.
RUB 3,450
A real electric guitar for a young musician! Put on stylish glasses, play the guitar buttons with the sounds of strings and at the same time sing into a real working microphone. Listen to acoustic and electric guitar sounds and five built-in melodies, plus...
RUB 3,190
A gaming development center with built-in toys is ideal for your baby. Includes: a keyboard with five funny melodies and animal sounds, a butterfly book, a mirror, beads, a sorter and a rattle. Thanks to its light weight and removable...
7,200 rub.
Bright figurine of a mouse. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. Height...
530 rub.
If you roll the drum on the floor, it lights up and music plays. By tapping on it, the child will hear a melody to which he will dance. By hitting it again, it will change the melody to a new one. The drum develops your child's visual, auditory and tactile abilities...
RUB 2,950
1,950 rub.
Your baby will definitely like this bright game development center and will give him a lot of fun. positive emotions. Lots of fun stuff: balls, a spinner, levers, funny sounds playing, lights flashing. Includes 8 balls and a hammer. Develops muscle...
6,990 rub.
Jump on the trampoline and hear funny sounds under your feet! Excellent help for outdoor games indoors. Develops muscles and coordination of movements. For children weighing no more than 35 kg
RUB 5,990
Playing with soft parts from which the caterpillar is assembled develops tactile perception and motor skills.
950 rub.
The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Both...
The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Cro...
Press the button and you'll hear a pre-launch countdown and the realistic sounds of a rocket taking off. The uppermost compartment of the rocket is equipped with dials and radar, the astronauts are located in it, behind the door of the main compartment of the rocket there is everything necessary for...
RUB 4,690
An excellent multi-level garage with a helipad, a car elevator, a gas station, a car wash, ample parking, ramps and movable barriers. This garage is a real find for those who love their car...
RUB 7,450
Bright figurine of a giraffe. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. High...
580 rub.
The toy grows with the child. First, these are walkers, with the help of which the baby takes his first steps. Later it transforms into a scooter. You can turn the steering wheel, change gears, sound the horn and press buttons that turn on the sounds. Required 2...
7,100 rub.
The soft elephant pyramid rings a bell and helps your baby develop motor skills.
RUB 1,865
Bright figurine of a monkey. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. IN...
562 rub.
Build a pyramid. Place the ball in the frog's mouth and watch it roll down! You can launch the balls one at a time, or you can launch all three: let them catch up with each other! One of the balls glows. The toy develops attention and research skills. The height of the pyramid...
RUB 2,550
Discover something new on every side of the toy. Touch the glowing electronic drum, hear the names of numbers, shapes and colors, turn gears, watch beads roll and open doors to find a frog. Every ra...
RUB 5,690
Multifunctional house with toys for the little ones. Includes: tent, 4 multi-colored balls and Stuffed Toys in the form of fruit. The play tent encourages your baby to move. Teach your child the names of animals and colors. One side of the tent has a window...
RUB 4,690
Bright figurine of a cat. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. The colorful toy is perfect for developing fine motor skills and your child's imagination. Convenient to hold with a small hand. Height...
580 rub.
A wonderful ride for kids in the shape of a tiger cub. Thanks to the front articulated wheels, it moves easily in any direction. Under the seat there is a convenient “trunk” for small toys. Helps your child develop a sense of balance and strength. You...
4,150 rub.
Lots of captivating sound effects. The “roast” sizzles in the frying pan, the kettle “boils”, the stove handles click. Lots of activities for little inquisitive fingers. Inspires to play cook and promotes speech development. Operates on 2 AA batteries.
RUB 2,450
Meet Max the mouse and his scooter! The character's legs, arms and head move (click) and the colorful toy is great for developing your child's fine motor skills and imagination. Convenient to hold with a small hand. The height of the figurine is 12 cm.
Meet Monty the Monkey and his friendly car. Put Monty inside and roll the car around the room. The character's legs, arms and head move (clicking sounds), and the ears are made of soft rubber. Colorful toy encourages baby to crawl...
Helps you learn to dress yourself. Develops fine motor skills. Let Ollie and your baby live according to the same routine: he will dress him in the morning and undress him in the evening to put him to bed.
The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Cro...
This sorter is great for motivating crawling and first steps. Consists of three brightly colored shapes for sorting.
1,450 rub.
Wonderful durable walkers with light and sound will help your baby take his first steps. A removable ring with wheels that can be rotated, with a book for leafing through, various interesting buttons and a bunch of other interesting things. Over time, the baby will learn...
6,900 rub.
Classic pyramid of ten cups. They are placed one on top of the other, inserted into one another. Great for sand and water play. There is a number on the bottom of each cup, which will help your child learn the basics of counting. The toy encourages your child...
870 rub.
Helps you learn to dress yourself. Develops fine motor skills. Let Lily and your baby live according to the same routine: he will dress her in the morning, and undress her in the evening to put her to bed.
The child will be able to write and draw as much as he wants without getting dirty or transferring the paper! We bring to your attention a screen with magnetic chips, which is made in bright colors. Drawing tools are conveniently located in the recess on the side. Handle - Cro...
Kati funny frog in front of you, press the button on the handle, and watch how a stream bursts out of it soap bubbles. Increases the ability to think, create new images, fantasize; develops the baby's visual and tactile abilities. In order for the weight...
If you roll the drum on the floor, it lights up and music plays. By tapping on it, the child will hear a melody to which he will dance. By hitting it again, it will change the melody to a new one. The drum develops your child's visual, auditory and tactile abilities...
The fairies turned an old shoe into a magic house. As soon as you ring the doorbell, the bells begin to glow. The tongue of the boot opens and turns into a slide. Includes: furniture, three fairies, a gnome and a caterpillar. The toy increases the child's ability to think,...
RUB 5,490
Walk or jump along the numbers and tracks: you will hear funny sounds and see flashing lights. Develops mobility and balance, helps to learn numbers and colors. Characteristics: Material: high quality plastic. Size: length 160cm, width 30cm. Works...
RUB 3,650
Center early development ELC is a universal online store for children from the smallest to adolescence. There are more than ten thousand different products for creativity, child development, as well as comfortable and beautiful clothes from popular brands. In the store you can even pick up special toys based on desired result and baby's preferences.
The assortment of the ELC online store includes the widest selection of products. Buyers can sort them by age categories:
The ELC catalog contains: 
- toys and goods for little ones;
- toys separately for girls and boys;
- products for creativity (for example, role-playing and experiment kits, riddles and puzzles);
- construction kits of various directions (for developing imagination, learning about the world, improving social skills, and others);
- sports goods;
- toys from the world of superheroes and much more.
Birthday Club
Within the ELC there is a special Club called “Birthday Club”. All relatives of a child from birth to 13 years old who have received a store card can become its participants. The right is available to both parents and grandparents of the child. It is also possible to “register” several children on one card.
Participants have a number of advantages over those who do not use it:
- they have a 5% discount on any product;
- in the month of the birthday of each of the children indicated in the card, an increased discount applies - 15% on everything;
- only Club members have the right to participate in internal sales, and are also among the first to receive information about new collections and bonuses.
You can get a club card both online and offline. Depending on this, its actions apply to purchases on the Internet or in real stores.
Where to enter the promo code 
On partner sites and on the ELC portal itself, you often find promotional codes - special sets of characters or words that allow you to save on a purchase or receive a profitable gift.
If you have such a code, please enter it in the special field when placing your order. Activate it by pressing the button, in otherwise the promotional code will not be counted.
What will be delivered and how to pay
Delivery of the order is carried out throughout Russia by:
- courier service;
- sending to a Boxberry pick-up point;
- sending to the OZON distribution point;
- Russian Post services.
Depending on the type of delivery chosen, the client has the right to pay in cash upon receipt, including cash on delivery, or by credit card online.
If you make a purchase for an amount of 5,000 rubles or more, then delivery within Russia is carried out at the expense of the store. Likewise, if you are geographically located in Moscow, and the order has reached the amount of 1,500 rubles.
Gift certificates for all occasions
The ELC online store provides the opportunity to please loved ones not only with high-quality goods, but also with gift certificates.
This is a great way to give a child and his parents exactly what they have been looking for for so long.
Promotions and additional bonuses
The ELC store never tires of delighting customers with constant discounts, sales and attractive promotions. They allow you to save a lot of money by purchasing quality products at very low prices. Such offers are not always associated with holidays or outstanding days.
A unique feature of the ELC children's goods online store is the opportunity to receive monetary compensation for resourcefulness - finding a similar, but cheaper product on another site.
Fill out a special form on the portal indicating links to a competitor’s product and a similar ELC product. If somewhere this product is really cheaper, then you will receive an email with an individual promotional code - a discount on the purchase of that same toy. It will be valid for three days from the date of receipt.
Early Learning Center is a world-famous brand that has been creating wonderful educational toys for kids for over forty years. And since 2006 it has its own representative office in Russia.
Today elc-russia includes Early Learning Centers in 16 cities + an online store, which presents products not only of the Early Learning Center, but also of others famous brands, such as Fisher Price, Snubnos, ABC, Auldey Toy Industry, Baby Art, Bauer, Disney, Hap-p-kid, LEGO, Mega Bloks, Play-Doh, Philips Avent and many others.
Ethical principles and values of the company:
- Refusal of corruption and unfair competition.
- Trust of customers and partners.
- Openness, transparency and honesty.
- Impartiality and objectivity.
- Respect for people.
musical toys in the elc online store
Assortment of educational toys
- Toys for babies, boys and girls.
- Diapers and other products for babies.
- World of heroes and constructors.
- Everything for school, development and creativity.
- Holiday decorations.
Additional site features:
- Selecting products by category, child’s age, brand, or acquired skill.
- View promotions, new products, bestsellers and products from TV advertising.
- Installation of various filters (price, brand, gender, age, etc.).
- Order tracking.
- Reading articles about child development and recommendations from psychologists.
Discounts and promotional codes
The ELC website has a developed bonus program. Anyone can join the “Birthday” club by filling out a form and receive a club card and the following privileges:- Permanent 5% discount on the entire range.
- The entire month the child is born - 15% discount on ELC products.
- Participation in closed sales.
- The latest information about all new products and special offers.
In a word, ELC has especially advantageous offers for absolutely everyone – for retail buyers, wholesalers, and partners.
The main part of short-term shares can be divided into the following:
- Discount on thematic selections (bestsellers, summer collection, etc.).
- Discount on toys of a certain brand (for example, LEGO).
- Discount on an entire category (toys for boys, wind-up toys).
- Three for the price of two, two for the price of one, etc. (you will receive a product with a lower value as a gift).
- Separately on the list is the “Sale” category.
You can find current offers and clarify their terms and conditions on the main page of the site.
And also in the special category “Promotions” and even on the main pages of other subcategories.
You can also use the promo code ELC if you have one. You can find a working code on the website of the discount service Promocodes.net. Enter it into your cart - and if you have fulfilled the terms of the promotion correctly, the purchase amount will be recalculated with a discount. 
Thus, the ELC online store has a huge selection of high-quality educational toys and other products for children from the most advanced brands. And all this at affordable prices thanks to a smart pricing policy!
ELC/Early Learning Center (ELC) is a well-known worldwide British chain of educational toy stores for children of all ages. Online Store " Early Development Center"(elc-russia.ru) in the Russian segment of the Internet invites parents to take care of their children and show them the brightness and beauty of the world with the help of a variety of toys: children's construction sets, musical instruments, creator's Kit, Board games and puzzles and a million more suggestions on how to keep a child occupied without the help of tablets and computers that are now so accessible.
Early Learning Center specialists collaborate with child psychologists and professional designers who share a love for children, so ELC products are ideal for your little ones who are taking their first steps in understanding the world around them. In addition, on the site you can always find the most popular toys with superheroes from cartoons and comics. After all, your child is a little superhero, isn’t it?
Early Learning Center (ELC)- an online store of children's goods, the main assortment of which is educational toys. In order for the child to grow and successfully learn the world, the Early Learning Center has been trying for more than 40 years to successfully create wonderful, and most importantly, safe and high-quality children's toys. Only environmentally friendly materials are used for production, because the health of the child comes first. The ELC brand has already earned trust in the European market, and is now winning the hearts of children and their parents in Russia.
Did you know that:
- All ELC brand toys are tested on special equipment in the UK, in accordance with the latest rules children's health safety.
- When developing toys, the company collaborates with child psychologists and leading designers.
- You can play with your child in every stationary store, which is rarely available in other markets specializing in the sale of goods for children.
ELC Catalog
The online store offers a complete catalog of toys with colorful photographs and detailed descriptions.
Houses, clothes, strollers for dolls and baby dolls - in the section for girls; water weapons and radio-controlled toys - for boys. Rattles, diapers, baby monitors - for the tiniest clients. Swimming pools, games with sand and water, kits for young gardeners and novice cooks. Puzzles, board games, creativity kits with your favorite cartoon characters - all this and many other various products can be found on the pages of the ELC website.
Using a convenient store map, you can choose a toy for your child using list of skills developing the baby’s imagination, coordination, creativity, motor skills, thinking, self-confidence; communication and social skills.
On the site you can purchase not only toys, but also school supplies, party decorations to throw the best and unforgettable party for your little one.
When purchasing a product in an online store, you save your time because you receive it delivered to your home, which is incredibly convenient when you have absolutely no time Small child. If you have any questions, the friendly staff will be happy to advise you.
Give your child a happy childhood with a lot of impressions! ELC are toys that even adults want. Don't believe me? See for yourself.
Saving on purchases in the ELC online store
Promotions and discounts. In the online store you can visit the section where all the products that are in given time participate in the action. Using the site's functions, you even have the opportunity to choose the discount percentage that suits you best.
Promo codes. Using the Picodi website you can save double or even triple on the purchase of goods. Just go to the Picodi website and enter the store you need in the search - ELC. Then select the promotion you like and follow the link, or copy the promotional code - a set of characters, a secret code or a word, when you use it you get a discount from 30% to 70%.
Purchase using promo code ELC
To use a code copied on the Picodi website, you need to carefully read the terms of use of the code to see if it is suitable for the product you have chosen. If so, then feel free to go to the cart and immediately see the “apply code” window. Click on it and paste the code.
