Manicure master ads at home sample. How to make money from home manicure - tips for masters

The number of nail salons and private offices is growing at such a rate that it is impossible to count. This is a profitable business: it requires minimal start-up investments and is in great demand. The cost of a manicure ranges from 800 to 1500 rubles. If the master manages to form a base of regular customers, he will provide himself with a stable income significantly higher than the average salary. One way to do this is through advertising. We will tell you how advertising manicure will help you attract customers, earn more and take your own niche in the market.

Attracting clients is of fundamental importance for manicurists. Most of them provide services at about the same level, so it will not be possible to attract visitors with quality. For some clients, the place of the office is important: they are looking for an option near their home or work. Others love to communicate during the procedure, so they choose an outgoing master. However, most clients regularly try services from different masters: they are looking for the best option for themselves, use the advice of friends or try a new place.

The number of offers on the market is growing at such a speed that it is almost impossible to count them. These are large chain beauty salons, small local studios, express points in shopping centers, private masters who receive at home or come home to clients.

Each of them is fighting for the same audience: women between the ages of 18 and 60. It is easier for craftsmen who have been working for several years, because they have already formed a base of regular customers. It is more difficult for beginners, because they have to compete most actively. The best way to attract customers is through advertising. There are several promising options for finding clients for manicure:

• social networks;
• free classifieds sites;
• word of mouth;
• leaflets.

A beginner master should not only take care of the quality of services, but also actively advertise himself

Through social networks

How to find clients for a novice manicure master? The best way is to develop social media. The majority of potential customers actively maintain profiles on VK, Instagram and Facebook. They not only read news there and publish photos, but also solve everyday issues - order clothes, sign up for a haircut and manicure.

Accounts should be developed on all mentioned social networks in order to reach more people. Registration and maintenance of pages are absolutely free, which makes the promotion option very beneficial for a beginner.

Almost everyone registers pages, but only a small proportion of the masters turn them into a source of regular customers. Managing pages is not that difficult, but most lack the discipline and ideas for publishing. Here are some helpful guidelines.

How to maintain a manicure page to attract customers

1. In the information about yourself (description of the VK and Facebook group, profile header on Instagram), indicate addresses, phone numbers, links to all social networks. The client should immediately understand how to contact this. You can accompany the information with the call "Call" and "Sign up".
2. Regularity is the key to success. Make at least one feed post a day and 1-2 stories.
3. Make the page aesthetically pleasing. Publish only beautiful professional photos and videos, do not be lazy to process pictures. Choose multiple branded angles and color filters to make the page look consistent.
4. Always reply to comments and messages, thank and like. This will show that you are disposed to communicate and are attentive to the opinions of customers.

1. Successful examples of work. After completing the manicure, photograph the client's nails (with permission). Shoot from multiple angles so you can make multiple publications.
2. Equipment and materials. For example, tell us what new shades of varnishes you have at your disposal.
3. Own photos, notes and thoughts about work and life. Such publications will make the profile more lively, and will surely arouse sympathy among the audience.
4. News and urgent announcements. For example, about new promotions and discounts. Also, don't forget to alert subscribers to schedule changes or vacations.
5. Helpful hints. Write about nail and hand skin care, share observations and recommendations. Such content must be your own, that is, you cannot copy it and pass it off as your own.

Free classifieds sites

Another source of new customers can be free classifieds sites:

• Avito;
• Yandex Services;
• Yandex District;
• Deilo;
• From hand to hand;
• Into your hands;
• Sagri;
• Rydo.

The advantage of ads is that you don't have to pay for them. True, at some sites they will be valid for only a month, and then they will require updating. However, this is enough to attract a couple of dozen new customers.

In order for your ad to attract users, write a proper description and set a low price. For example, "manicure gel polish from 1000 rubles" or "turnkey manicure services at a fixed price of 800 rubles."

At such sites, it is the cost of services that is often the decisive factor.

Word of mouth

How can a manicurist attract clients? Word of mouth works well - when clients who have visited you recommend services to their friends. The method is good because it does not require any investment: success depends entirely on the professionalism of the master. Doing a good manicure at an affordable price? You will definitely be recommended.

For word of mouth to work, it is necessary from the first days of work to monitor the quality of services, to look for an individual approach to everyone. For example, for someone it is important to communicate during a session, others prefer silence, and still others like to listen to music or watch a movie in the process. Some craftsmen even write down the habits and wishes of regular customers to ensure their maximum comfort. Feel free to also ask your guests to talk about you, including on social media.

Leaflets

Another way to attract clients for a nail salon is to distribute flyers. This method is traditional, easy to implement. Costs will be required for the design and printing of leaflets. It is desirable to make them colored and glossy. This will attract more attention. Black and white sheets printed on a regular printer, without drawings and photographs, are more likely to cause rejection. If it is not possible to order professional printing, it is better to refuse leaflets.

Flyers can be handed out on the street, displayed on a counter in a mall or in nearby food service establishments. Flyers are relevant when you have promotions and have the opportunity to receive services at a reduced price.

The downside is that most people regularly receive leaflets on the street, perceive them as rubbish, and throw them away without reading the content. To prevent this and improve the effectiveness of your ad campaign, try indicating on it that its bearer is entitled to a discount.

Manicure and Pedicure Advertising Sample

The ad copy should be concise and clearly describe the buyer's benefit. A list of services with prices is perfect: "classic manicure - 400 rubles", "shellac coating - 800 rubles." Visual images work more efficiently in this case, so use the most attractive and professional photos.

The flyer must clearly articulate the benefits of the offer

Do not forget about the stylish design of pages on social networks - they are also advertising and can both attract and repel customers.

Publish high-quality photos of your work (you cannot take other people's photos) and accompany them with hashtags

Conclusion

To attract clients, a novice manicure master definitely needs advertising, otherwise he will not be able to attract the attention of the audience. Some effective ways to promote services, for example, social networks and message boards, are completely free, so they allow you to save money at the start. Since we are talking about the field of beauty, it is important to make the advertisement aesthetically pleasing.

When the time for maternity leave was coming to an end, I firmly decided that I would no longer go to work for hire. Before my daughter was born, I had already managed to visit a shoe sales consultant in a large retail chain, an assistant manager, and a call center operator. Tough discipline, no growth prospects and a salary strictly once a month - no thanks. I want to regulate my schedule myself and influence my earnings, and I will always have time to return to the office walls.

Three years of art school behind me, lack of disgust, as well as the ability and desire to work with people determined my choice - I firmly decided that I want to become a master of nail service.

Signing up for a manicure course, I thought - here it is, a new stage in my life. I already imagined how clients queue up and post photos of their beautiful pens on social networks after visiting me. Yes, I have never had any problems with self-confidence. In contrast to the ability to realistically assess the situation.

The first difficulties arose back in the learning process, when it turned out that students had to find models for manicure on their own. Among my acquaintances, there were many who wanted to get a manicure for free. The problem was that no one was able to come to the procedure exactly at the time when the training was carried out. I had to use the public database of models on Barb.ua - there were quickly found candidates for both hardware manicure and extension.

When I received my diploma, I made two conclusions:

1. I was not mistaken with the choice of profession - I really liked the process of manicure, gel coating and nail extension.

2. Finding the first clients for nails and starting to really make money on manicure will not be as easy as it seemed to me - there are many pitfalls that I did not know.

Preparation for promotion

So, the diploma in hand. But before looking for the first customers, three important questions had to be resolved.

1. Where to receive clients?

Initially, I thought of working purely at home. But, after talking with more experienced manicure masters, I reconsidered this decision. It can take months to develop a client base in my area of ​​the city, but I wanted to find clients as quickly as possible and fill my schedule.

An option is to go home to clients in other areas. On the one hand, you will have to spend time on roads and traffic jams, but on the other hand, a novice manicure master has more chances to find clients. Another plus is that there is no need to allocate a special place at home to receive clients.

2. What equipment should I use?

Usually, craftsmen begin their experience with such simple services as a classic or hardware manicure / pedicure. I decided to immediately look for clients for nail extension. Therefore, my list of required equipment looked like this:

• UV lamp;
• gel, tips, forms;
• primer, degreaser, finish gel;
• nail scissors;
• scapula to push back the cuticle;
• nippers;
• several types of files;
• consumables (sponges, bamboo sticks, pedicure spacers);
• sterilizer;
• a dry oven for sterilizing instruments (yes, I take sterility very seriously!).

My first equipment costs were about UAH 3,000. Fortunately, I didn't have to buy a wardrobe - it was provided to me for temporary use by a friend who switched from manicure to eyelash extensions.

3. What price should I indicate for my services?

I roughly calculated how much money will be regularly spent on materials and transport, what monthly earnings I would like to get at the start and in the future, and how many clients I can serve per month. I made a basic price list - each service was about 30% lower than that of experienced craftsmen. The most difficult thing remains - to build up the client base.

How to find clients for a manicure at home: my experience

Even in the process of training, we raised the question of how to find clients after manicure courses. They recommended developing word of mouth, exchanging business cards with cosmetics boutiques and actively uploading photos to social networks.

I will tell you point by point what steps I took to find my clients, how much this "marketing" cost me and what worked out of it.

1. Search for clients on city forums

First, I found popular topics on manicure and building on city forums and began to actively participate in the discussion. If someone was looking for a master or asking for prices, I actively offered my services.

So I found my first client for a manicure and pedicure - the girl was urgently looking for a master with a visit to her house, as her salon suddenly canceled the appointment.

Unfortunately, that was the whole effect. On one of the forums, I was immediately banned for active PR of my services and offered to create a paid topic for 500 UAH per month. On the other, I myself did not last long - too much time was spent on constant support of activity. And there was not enough time, as clients from other sources began to appear.

2. Announcement on OLX.

I have been using OLX board to sell old things for a long time, so it was not difficult for me to create an ad with my service there.

The downside to OLX is that if you publish an ad for a big city in a highly competitive category, it is almost immediately pushed out of the top of the list by other ads. But when I put up a paid ad, clients started calling.

One rise to the top of the list costs UAH 49. You will be in the first place until someone else brings up their ad - after that you go down below. But I got calls even from the 4th and 5th places!

The disadvantage of this channel is that it has a very peculiar audience. Many clients who found me on OLX and signed up for nail extensions simply did not answer calls and messages on the day of the procedure. Once it happened that the client confirmed the recording, I arrived with the instrument, but they simply did not open the door for me.

3. Profile on Barb. ua

By default, I assumed that all clients find me through OLX. Imagine my surprise when one of the clients accidentally mentioned that she found me on Barb.ua. I registered during the period of study for the sake of searching and had already forgotten about it. Returning home in a minibus, I went to the site via my smartphone and found my profile on Barb. I immediately wanted to supplement it, since there were neither normal photographs of my work, nor current prices for services.

I had to call tech support to regain access - I couldn't remember my password. At the same time, they explained to me that if I fill out my services with high quality, they will automatically go up to the beginning of the column. In fact, everything turned out to be very simple - I added descriptions and uploaded photos directly from my phone while driving home. There is also a convenient feature - you can offer customers a discount if they say they came with Barb. Thus, you can find out if the channel is working or not. Several new clients a week came to me from there.

The downside of this service is that some clients sign up through the site, and the application can only be viewed in your account (I'm used to being called immediately). However, when I didn’t respond to the request for a long time, Barb’s manager sent me the customer data directly to Viber and even called.

Plus - in the "quality" of clients. In general, there are more calls from OLX, but I got about the same recordings with OLX and Barb.

4. Profile in Instagram

I started to actively maintain my Instagram profile already when I had a certain number of regular customers. And at first I did this so that there was where to upload my portfolio - I photographed all the works and immediately posted them on Instagram through the application.

Over time, I got into the habit of commenting on and liking photos of other masters while I was driving in a minibus, standing in line or waiting for someone. Such activity gave a result - I was also liked and commented on, the number of subscribers was growing.

Later, I learned to put thematic hashtags to posts, and the number of subscribers began to grow even faster. I remember how I got a couple of hundred likes per day only thanks to the hashtag #New Year's manicure.

Cons of Instagram as a channel for finding new customers:

• profile promotion must be done constantly;
• high competition among manicure masters.

But then everything here depends only on you - the more effort you put into this channel, the more new customers it finds for you.

What methods of attracting clients did not work for me

In conclusion, I want to briefly list those methods that did not work for me:

1. Profile in Vkontakte. For some time I was actively managing my page, adding photos, inviting friends. Subscribers grew, but there was no activity, and I abandoned this business.

2. Page on Pinterest. I still did not understand how this social network works. Perhaps that is why I did not succeed with her.

3. Business cards. Immediately after completing the courses, I printed business cards, where I specifically indicated the phone that was not used for advertising on the Internet. For a month, I distributed about 300 business cards to friends and acquaintances. I threw them into mailboxes in the doorways next door and left them in public places. Nobody called me once.

Continuing a career

A year after finishing the courses, I already had a full record and a constant influx of new clients. I liked my job, but it turned out that it was time for maternity leave again. But now I know exactly what I will do after the decree!

Nail service master

Svetlana Belyaeva

There are so many nail salons and private masters' offices that everyone will find a suitable place ... if, of course, he finds out about it. Show the prospect that you are the master of their dreams. Let's figure out how to advertise a manicure salon and attract customers. Moreover, our advice will allow you to do it beautifully!

• How to communicate the uniqueness of an offer to attract new customers and retain existing ones
• How to submit and advertise your nail service in social media networks (VK, FB, Instagram)
• How to use online marketing to grow and grow your business
• What words and photos in advertising will bring even a man to a manicure

Show that you are the best nail service

The client goes where it is profitable, convenient and pleasant. Everything is pleasantly clear - smiling and friendly staff, cozy interior, relaxing effect of procedures. Let's figure it out with benefit and convenience.

The task is to show a potential client what benefit he will receive by contacting you for a service. This can be a non-standard procedure, reduced price, time saving, cozy atmosphere, special gifts.

So, what will help attract customers to the salon:

• Subscriptions for services. The idea is that when buying 5-10 visits at once, the price of each separately will be lower than the standard one. Savings for the client, and guaranteed paid visits to you. And the client will form a habit of visiting the salon
• Loyalty program, that is, discount cards. They provide a discount - fixed or (preferably) cumulative or additional services (treats during the procedure, free services)
• Gifts and / or bonuses when paying for services for a certain amount: an additional procedure (for example, a hand mask when ordering a coated manicure), a material gift (a company calendar, a fashionable varnish, a professional shampoo), an additional discount for the next visit

Don't forget: the client should have many ways to sign up for you!

In addition to the standard phone number, it is advisable to connect the registration form on the website and the registration through messages in social networks.

People are captivated by a sincere interest in their person. The wizard will have a magical effect on visitors, who will ask when they visit how their beloved dog is doing or how the acute question about which the client complained was resolved.

We advise you to resort to this trick. Create a “client card”, in which indicate his favorite procedures and time of visit, typical habits, key moments from their life. Become a friend of the client and he will repay you with loyalty.

There is also a good trick for attracting men to manicure. Do not hesitate to convey to clients that well-groomed nails are an attribute of a successful man in the 21st century. Ask if they are happy with the condition of their husbands nails and promise discounts / other great promotions for the first visit. With men, advertising will be even more effective, since they easily get hooked on a manicure and then very reluctantly change masters. The main thing is to attract and not disappoint with the result!

Traditional advertising of manicure: signs, billboards and banners

To promote a nail salon, it must be heard. And in plain sight.

In 2018, the press is no longer so widespread, and it can no longer be considered an effective channel for attracting customers. But advertising on the street is still relevant: people are looking at stands in a traffic jam, at traffic lights and just staring around.

First things first, design the sign and the showcase of the salon.

At one glance, a passer-by should understand what the institution specializes in. So the name should hint at the scope of the salon, and the sign should be bright and readable.

If the salon has windows, do not cover them with large banners - let passers-by see the interior, professionals at work and satisfied customers. Decorate the showcase with salon-style décor, hang up a couple of signage with great promotions.

An example of a successful sign:

A bright and visible sign will attract the attention of passers-by

And this is how you can arrange a showcase:

Delicate decor allows you to see how work is in full swing in the salon

Pavement signs catch the eye of passers-by, because a person usually looks down when walking. Advertising on pylons is also suitable for pedestrians, but costs more. And it is enough to make a pavement sign once and put it up in the daytime. If you are on a budget, this is the right option!

Do not overload the pillar with information. Place 1-2 promotions, a catchy picture, the name of the salon and contacts.

On the pillar - a bright picture and attractive promotions

Chalkboard pavement signs allow you to update information and engage people with creative pictures.

Change the look of your ad every day!

To promote yourself in the area where the salon is located, coordinate the placement of advertisements in the elevators. While residents are going to their floor, they need to occupy themselves - so they read advertising offers on the walls of the elevator. Just do not try to sculpt leaflets illegally!

But they rarely look at the message boards in the entrances, do not spend money on such advertising.

What should be placed on such a leaflet? The most tempting offers, a couple of examples of work, contacts of your salon.

Beautiful ads are always creative!

Even if you're a budding salon and need to build a primary customer base, there is room for creativity in advertising. On the contrary, you will immediately be remembered and imprinted in your memory.

Get inspired:

The gastronomic theme is always relevant. In this version, the manicure copies black caviar, which is also associated with luxury:

Gourmet theme + hint of luxury = great example of creative advertising
This creative ad hints at the steel toughness of nails. You can find interesting ideas in advertisements of the past.

We go online

The site is the face of the salon, so it should not just be, but be pleasing to the eye and informative. Of course, it is better to call a professional for this task. But even on your own in special website builders, you can build a nice page with a friendly interface. The design must match the overall style of the car. If you're having problems with design, it's better to find a beginner than to create a lurid thing from the early 2000s.

What to place on the site:

• Contact information: phone numbers, links to groups in social networks, addresses (preferably linked to a map!), Email
• Feedback or recording form
• Price list with a list of procedures
• Section with examples of works of masters
• Section with photos and brief information about the masters of the salon
• Reviews section (if there is. If not, add as soon as it appears)

Clean, light and uncluttered design inspires confidence Place the most important and up-to-date information about the salon on the main page

Don't overload your site with content. Light minimalistic design, stylish pictures, key information - that's what you need.

A group in social networks is another essential element of salon promotion. It is often much more convenient to read about the services in your favorite social network, ask questions there and immediately sign up. Therefore, open a group at least Vkontakte. Decorate it in the style of the salon and post the same information as on the site. In the header or in the pinned post, indicate the latest promotions.

Salon promotions immediately catch the eye and attract customers

Be sure to create a discussion for questions, feedback, as well as an album with works of masters and photos of clients. Follow the group's comments and messages, respond promptly (don't forget about the weekend!) Organize contests periodically: people are happy to tell their friends about the salon in order to win a free procedure.

An effective way to test a site or group for usability is to ask an uninterested person you know to study it as if they want to sign up for a manicure. Here "shoals" will emerge, which interfere with customers.

Here's how else to promote a manicure salon on the Internet:

• Place advertisements and / or works of salon masters on thematic sites and branches of women's forums
• Set up contextual advertising in search engines and targeted advertising on social networks. So the information about the salon will be seen directly by the target audience.
• Banners on websites make ads more colorful and attractive.

Or you can go the other way altogether. Not opening a new salon and not investing money and effort in advertising it ... but running a nail business and making good profits. This can be done using one of% 20% D0% B8% D0% BB% D0% B8% 20% D0% BF% D0% BE% D0% BF% D1% 80% D0% BE% D1% 81% D1% 82% D1% 83% 20% D0% BA% D1% 83% D0% BF% D0% B8% D0% B2% 20% D1% 81% D1% 82% D1% 83% D0% B4% D0% B8% D1% 8E% 20% D0% B2% 20% D0% BA% D0% B0% D1% 87% D0% B5% D1% 81% D1% 82% D0% B2% D0% B5% 20 ready business... This will save you time and money, get a ready-made customer base, and more room for subsequent advertising experiments.

Go for it, be creative, and love your customers. May success be with you!

Hi girls! My name is Denis, I do advertising on social networks and my woman paints her nails.
Yes, I know where the cuticle lives and how to attract clients for a manicure.

All methods have been repeatedly and successfully used, many of them do not require investment, are performed in one evening and will make your notebooks burst with notes. Even in a calm, even in a small town, you will be relevant everywhere.

By the way, much of the list is understood in paid trainings and courses for tons of money.
I am sure that in a few years the material will help a novice manicure master to gain clients.

So, following simple logic and completing at least half of the instructions, you will score a full schedule for the future in a month. I hope you took good courses and will only make beautiful nails, I wish you good luck.

Content

Free ways to attract clients for manicure

Important: These methods only help best at the initial stage, when your price tag is low or only moving towards the average (but there are exceptions). For personal growth as a master and recruiting a first client base - ideal.

We attract for a manicure through the ads of Avito and Yula

If there are no accounts, then it's time to register. People really come from there.

We will need:

1. Avito and Yula accounts with real name and surname (aliases, if you like). We are now working for a personal brand.
2. 4-6 high-quality photos of our works. Choose the best ones. It is highly desirable for them to be diverse, showing our skills in different techniques.
3. To make a nice nice avatar with your face on their Yula and Avito profiles, they will get more responses than question marks.
4. Write decent ad copy. You don't need to be too smart, the view from my examples is enough.

What's next

• We publish 1 ad for 1 service (manicure separately, pedicure separately - you can indicate in the text that you are doing both, but it is better to make different ads). So there will be more results.
• We quickly answer questions in private messages and calls, do not lose clients.
• Ads are placed for a month, so we will reactivate ads after this period.

What we expect

You can definitely count on 10-15 calls per month in a city with 200,000 + population, but remember, clients for a manicure at home choose the master with their eyes, focusing on work, and then read the text, advantages, experience, about sterilization, etc. ...
They call more from Yula.

Useful add-ons

• Yula makes it possible for a manicure master to spin up a paid promotion of an ad literally for 100 rubles. in 7 days, views and calls will definitely be more, and the money is not very significant, I recommend using it.

• I do not recommend using paid services on Avito. Expensive.
• We must put watermarks on the photos of our works so that our content is not stolen. The snapseed application copes with this quickly and easily, masters in 15 minutes.
• I do not recommend using other people's photos of works, firstly, it is ugly, and secondly, Avito and Yula can block ads (or an account) for this.
• A separate screenshot can be used to upload a complete updated price list of one of the latest photos.
• DO NOT WISE! Use examples of only the best ads for visual and text components. Make the price clear! The volume of the ad is limited by symbols, and a person's attention is not infinite, avoid incomprehensible wording in the types of services. You may not agree with me, but in my opinion, the simpler the better. In the screenshot below, for example, a complex price list.

• Introduce yourself in the ad, tell us about your advantages, make this first acquaintance a little more pleasant for a stranger, no need to declare any loud "WRITE ONLY ON THE BUSINESS", "IF WHAT IS NOT UNDERSTANDING - YOUR PROBLEMS", be polite and kind, people will reciprocate you.
• And don't waste time with an inadequate audience. Block and that's it.
• Start WhatsApp, Viber and indicate that you can reply there (many are more convenient).

Clients for manicure through the community "Master and Model" of your city on the Vkontakte website

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There is a nuance here, not all cities have these communities (we have them in bulk in Yekaterinburg).
You shouldn't expect big money on this method, here you learn to work quickly and efficiently, collect portfolio and reviews.

We need

Make announcements similar to those that we wrote on Avito and Yulia.

Fact-check for them

1. The best works were selected and photographed with high quality (5-6 pieces, this way the post will look better)
2. Text with an invitation, types of services and ways to get them.
3. A link to a personal page where they will sign up for the procedure.
4. I say again, do in the image and likeness of the best in your niche, this also applies to the announcement and registration of accounts. Everything has already been invented before you.

What's next

• We promptly answer questions and sign people up for procedures.
• The longer you answer, the less chance they will sign up for you. This is especially important at the initial stage.

What we expect

The audience in these places is actively registering, it is easy to attract clients for a manicure here, but these are the people who save money and are looking for where it is cheaper to begin with, but only you will increase the cost of services - requests from there will be rapidly reduced.

Useful add-ons

Clients for a manicurist through girlfriends

Free and efficient, but not as fast as you'd like. The actions are trivial, but some usefulness are often overlooked, so it's worth describing in more detail.

We will need

Friends-acquaintances who are present in the social. networks and have more or less live profiles. We are interested in those who are on Insta and Vkontakte.

What's next

You give them a beautiful coated manicure, and in return you can ask:

• Reviews! Be sure to take feedback from them, your environment is their fastest supplier;
• Stories on Insta with a photo of the work and sample text: "Look what beauty @mastermanukura made me" with an active link to your master's Instagram;
• Vkontakte Stories with the same message;
• A post on the Vkontakte wall with a photo of the work and a link to you;
• Insta post;
• Or all together

What we expect

Useful add-ons

Choose with your mind and heart (mmm, well, something like that), in the sense that it is not necessary to strictly filter by the number of friends and likes of those to whom you paint your nails for advertising.

It should be remembered that a job well done is an advertisement in itself, you will make N beautiful works, and N of your “advertising agents” will walk around the city, who will definitely tell you where such beauty was made. Regular clients of the manicure master - in large quantities, they go from word of mouth.

We attract manicure appointments through local opinion leaders

By selection. Influencers are especially useful when recruited from: local models, photographers, singers, party girls, presenters, that is, those who are often in public.

• You need to connect your ingenuity to the search, and also create an ixel file with lists of those to whom you will make an offer and its current status (ignore, thinks, work, etc.) - consistency will appear, without it it will be difficult.

Technically, here is the same as in the method with girlfriends, but:

1. You need to choose those who suit you from local girls with an active audience.
2. Write and negotiate a service with them, showing a portfolio (it is important to have one), and convincing them that they really need it. 70% will be lost already at this stage. Don't be discouraged - this is normal. If you try and write actively, you can get 3-4 such opinion leaders.
3. Do not start with this method without having a portfolio, it is pointless, on the contrary, it is advisable to take this step further when you want to increase your check and you need a new audience.
4. Be careful: opinion leaders are opinion leaders, if they do not like the work you have done, then instead of a laudatory review, you will receive anti-advertising.

Addition: in the same vein, specialists from related beauty professions, stylists, make-up artists, hairdressers are good - they work with clients, and they will see your work.

About attracting clients for a manicure from an exclusive way

It is imperative to have it, it brings fast and strong results, competitors use it and you do not lag behind. The work of a specialist on such a project will cost from 4000 rubles. per month. It is worth it, BUT ... you will already recruit clients on your own with these tools.

This method is especially useful when:

• We want to expand our client base
• We raise the check and we need to replace the departed customers with new ones

In order for everything to be cool and you do not spend extra money, you must first comply.

Start with this checklist

1. You have a Vkontakte community where you regularly post the results of your best work and reviews (at least)
2. About the same Instagram master
3. You provide a quality service
4. Secure it with a good photo that you are not ashamed to show (light, resolution, angles, perfect highlights).
5. (If you can - keep +1 point).

The calculation is as follows. If you spent 3000 rubles, and 10 new clients came to you from advertising, not bad, the client cost 300 rubles. Then some came back, and some told their friends, so the base began to move sharply.

If you have an empty community, sad jobs and a dead Instagram, and you haven't received any reviews, then the client may cost 1000 rubles.

We need to make EVERYTHING WORK and bring clients.
The main thing is not to be afraid, you can do everything and learn everything.

We use cloud services to promote an account on Instagram

There is an important update for 2020 at the bottom of the block.

It's about starting a job in such a service to attract clients for a manicure master, don't be intimidated by technical issues, everything will definitely work out. Now everything is simple and is done right in the browser, in the distant 2014-2017 we had to configure complex programs.

The essence

We create and configure a task for our account in such a service, it performs actions that otherwise we would have to do by hand.

In a simple way, the scheme is called massliking / massfollow, that is, subscriptions and likes of the target audience in order to attract its attention to our offer.

The 2 best services for our tasks:

• Registration in Zeus (from 350 rubles per month for 1 account). There is a trial - 7 days of free full functionality in the service to evaluate everything properly ..
• Registration in Tooligram (from 500 rubles per month for 1 account) + 7 days for free

Start logic in Zeus:

1. 1. We register in the Zeus service
   2. Watching an overview video

1. Upload your Instagram account to it
2. We carefully read the FAQ section in order to consciously move on
3. By searching on Instagram, we find all competitors in manicure and pedicure in our city, copy what is after @ into a separate text file. Pay attention to how many of them are only for the query "Manicure Yekaterinburg", but there is also: gel polish Yekaterinburg , Studio manicure Yekaterinburg, Master manicure - and others. For our task with working on a hot audience of a competitor, it is enough to find 40 of the best pieces.
   
4. We set up a task for mass-liking / mass-following by NEW subscribers, likes, comments of competitors. We load the list of competitors into the task.
5. We set up an autoresponder for new subscribers with a welcome text, in which we tell you what we are doing and how much it costs. (For the foreseeable future, you will start shooting at the density of your new schedule and turn it off, but for now, do it). I give a tricky version of the answering machine from the next case.

   
   

6. Turn on your account
7. We catch calls

The point is that we will only hook up with likes and subscriptions to an active and hot audience of competitors who have just left activity. This implies an increase in the chance that a person's need is relevant right now and he will write to us.

Update from 2020. Cloud services can no longer work on full automation. I recommend using a semi-automatic subscription. The service will send you once a day a list of users from a "hot" audience, and you subscribe to them by hand. This option is relevant.

Comparison of Tooligram and Zeus services

In essence, the job settings are similar.

Of the advantages of Tuligram:

1. Community of Tuligram, which will help you to suggest and share chips on the go.
2. A mountain of educational materials

Cons:

1. More expensive in comparison with Zeus for functionality (from 500 rubles to 1000 rubles per month versus 350 rubles from Zeus)
2. Tuligram works only on followers of competitors. There is no format for working with a hot audience.

Otherwise, everything is very similar.

Targeting a hot audience of competitors is a new feature that has recently appeared on the market, and it shows solid results in comparison with the classic approaches.

What to expect from the Zeus service?

Do you remember the checklist?

While doing:

• Checklist conditions
• Qualitative selection of competitors for the task in Zeus
• The average price tag in the city for manicure services

On the accounts of manicure masters in cities with a population of over one million, we receive an average of 30-40 new requests. Of these, 15-20 clients will come to visit you.

For this money, Zeus is just gold. Be sure to use.

Conclusion

So, you have read the entire sheet of text, let's summarize a little.

1. Yula and Avito - carry clients well to manicure masters, do not require long and complex body movements, but do require a portfolio.
2. Communities "Master and Model" - do not have a powerful solvent audience, but they carry some money, and will give the very portfolio (well, reviews), which we lack in paragraph 1.
3. Girlfriends are our trump card make them friends profitably
4. Free procedure for feedback / advertising to opinion leaders - a lot of time is spent on searching and making agreements, they can “forget” about promises, but this is an image development tool and the game is almost always worth the candle.
5. There are good and inexpensive services for the promotion of insta, having mastered which, you can get clients from Instagram on autopilot, all you have to do is answer questions and write them down.

Special opinion

You only need 1.5-2 months to engage in active promotion, word of mouth will do the rest of the work.

Now you know more about how to attract clients for a manicure with minimal investment.

There are also more serious advertising techniques, combined with work on personal branding for quick access to checks of a private master at 1500-2000 rubles per procedure, but this is a completely different story. Perhaps there will be a separate master class on them with a step-by-step implementation of all the tools. We will see.

If you find something useful for yourself, write a few words in the comments to the article - I will be very pleased.

Yours, Denis Perevoshchikov

Advertising text for the manicurist. How to attract more clients for a manicure

Having familiarized yourself with the basic principles of constructing an "inviting" text, pay attention to the item "economic benefits", which is of priority importance both for the master himself and for his potential clients. When coming up with promotions to attract clients for a manicure, show your imagination and ingenuity, carefully study the niche and "keep your nose downwind" in order to keep abreast of the latest trends. We have prepared several relevant examples:

• Offer the client a discount if he introduces a friend or relative about your work. In essence, this is a direct economic benefit for ageless word of mouth;
• if you already have a formed customer base, then do not forget to "please" it with small amenities. It would be a great idea to offer a discount on pre-registration. So, having thought over your visit in advance, you can also form a schedule and be sure that the client will definitely come at the appointed hour;
• consider seasonality. For example, in the fall, you can give a discount to brides and their girlfriends for a solemn manicure, but in winter, decorate the nails of your favorite girls for free with glitter, which is relevant in New Year's designs;
• remember about service packages. A standard technique, familiar to any salesperson, is the “linking” of related services or products. So, when buying a spoon, you will probably be asked to take a closer look at the forks. So why not do the same with your manicure? Offer free neil art to gel or design as a bonus for the manicure and pedicure complex;
• almost every master is familiar with the situation of "peak" hours for recording. Manage your time skillfully by luring you into less busy hours with interesting and cost-effective offers.

Beauty Studio Shock Chocolate in Novokosino offers manicure procedures for discerning Guests.

Here you can make traditional manicure, hygienic, European, hardware, hot, Japanese. We guarantee you the safety of your procedures.

You comfortably sit in a chair, and the master begins to conjure over your hands .... A little time - and you're done: well-groomed hands, artistically designed nails, great mood!

The ancient Egyptians already knew a lot about manicure, but only today this procedure has become so pleasant, and its results are so impressive ...

Our experts will help you choose the type of manicure that can provide optimal care for your hands. They are ready to develop a personalized care program for you.

We offer our guests a fundamentally new approach to manicure.

Pedicure

A skillfully executed SPA pedicure will really be a pleasant surprise - especially for your feet, especially if they have to work a lot during the day. Unusually comfortable and very useful, it will give you and your tired legs a rare pleasure!

We offer the most advanced and effective methods of caring for your tireless workers. The choice of specific procedures depends on your wishes, individual characteristics and, of course, on how much free time you have.

… The result of these amazing procedures: complete relaxation of the mind and body, well-groomed legs, flying gait and… unforgettable sensations!

Promotion on manicure text. Instructions for writing the text of an invitation to a beauty salon

\\ How to write the text of an invitation to a beauty salon

Are you looking for ideas for a beauty salon text? Do you need to write a text about the opening of a salon, new services, promotions? Perhaps you need the text of a gift certificate to the salon? In short, your head is busy with these tasks, but you have few ideas?

Then you've come to the right site. Here you can not only order a text for a beauty salon, but also get several useful text templates that you can then use for your goals and objectives.

Let's start with a beauty salon invitation text template. More templates will be posted from time to time.

Template 1: Beauty Salon Invitation Text

Illustration (choose a beautiful picture that fits your message).

Heading (The heading is worth working on separately. Here you will see simple options to understand how to structure the text more appropriately).

• For beauty - to us
• Modern makeover
• Your beauty is in our hands
• Become a beauty in an hour - with us
• A world of beauty for the whole family

Appeal

Friends / dear ladies and gentlemen / lovely girls / ladies and gentlemen / colleagues (the choice of treatment depends on the target audience of your beauty salon)!

Introductory part

Beauty salon (name) invites you to visit us. Haircut, styling, coloring, manicure, pedicure, eyebrow shaping, massage, beauty treatments and SPA - all this is waiting for you (the list of services depends on what procedures you offer your clients).

Competitive advantages

Just two minutes from the metro.

Convenient recording through the application.

Luxury masters who are ready to be responsible for the result (Please, do not write here a vague expression about “qualified specialists.” Indicate where the masters studied, worked, somehow formulate in a thesis why your masters are better than those who work in the next salon. special attention to this point. People, as a rule, “go into their hands.” Reassure them that they will not use the invitation to the beauty salon in vain).

Without saving on care products (Write what brands you use in your work, tell us about disposable materials. Do not think that this is not important to customers. As a rule, a client reading the text of an invitation to a beauty salon wants to catch a glimpse of beacon words).

Description of the atmosphere

Time for makeover and relaxation (It would be wise to write about the atmosphere in your beauty salon here. But do not use platitudes like “great hospitality.” Friendly administrators and masters are what should be the default. Pull out your “chips” If you have a great area for selfies in your salon - write about it; if a cool library or a selection of films - then about this; if the most delicious coffee and cookies - then about this; if an excellent design - then about this. And so on).

Client Benefits (Analyze why your beauty salon should attract a client).

• Complete transformation in just an hour.
• Discount when buying a course of procedures.
• The perfect look for a date or a business meeting.
• A great opportunity to relax.

Contacts

Call to action (Call to action in the text of the invitation to the beauty salon, think over additionally, based on what your expectations are: the client should come right now, the client should come for a specific procedure, the client should sign up to a separate master, and so on).

• Sign up to the salon right now and get a seat for the first procedure.

This is the template you can use to compose the text of an invitation to a beauty salon. Of course, there are much more options: from the salon director addressing a client to a romantic letter from a fan / half-horse.

If you want more driving and interesting content, then you can always order a text for a beauty salon in the PR Slovo copywriting studio. And also interviews with the head of the salon, posts for Instagram, dossiers of masters, descriptions of services and many, many other texts for the beauty salon.

Order a sample text for a beauty salon right now to get more clients.

Advertising of manicure on Instagram. Promotion and advertising on Instagram: an overview of methods

Instagram has long become one of the most popular platforms that various brands can use to promote their products and for advertising. At the same time, Instagram itself almost does not offer effective methods for introducing advertising, and almost all methods of promotion on Instagram are “inventions” of the users themselves. Conventionally, methods of promotion on Instagram can be divided into "legal" and "gray"

Legal methods of promotion on Instagram

These methods are good because Instagram welcomes them and the safety of your account is guaranteed to you. As legal methods of promoting on Instagram, you can:

1. Place ads in thematic accounts. This method requires a large budget and consists in buying through the auction top publications in a popular thematic public.
2. Place an advertisement on a popular Instagram blogger. Most often these are stars and mega-popular bloggers. Usually bloggers do not sell space in their public through auctions and exchanges, so they will need to be contacted and negotiated directly (or through the agent specified in the profile). This will also cost decent money.
3. Publication in the personal account of a regular user. You can buy one publication, for example, from Ksenia Sobchak, and spend a monthly budget on advertising, or you can use this money to buy publications from 100 or more ordinary users with a large number of subscribers.
4. Contests, gifts, discounts and other ways to stimulate subscribers - this is the most popular and most inexpensive form of legal promotion, because the costs will only be the cost of the gift.
5. Widgets and links - widgets and links to your Instagram can (and should) be placed anywhere, in profiles, corporate email signatures, promotional materials, etc.
6. Offline promotion means using your tag and motivating other users to use it.

Gray methods of promotion on Instagram

These methods are not welcomed by Instagram and may result in penalties (for example, for exceeding the limits on likes). But they are less expensive and even newbie companies can afford them.

Massfollowing - automatically or manually, your account is subscribed every day by a large number of users. There is a chance that they will look at your account and follow you back.

Massliking - you put likes to users, and they go to your account to see and, possibly, give a response like.

Mass commenting is the same principle, only with comments.

Beautiful manicure text. Quotes about manicure

Many women's problems, before which the best psychologists give in, are often able to be solved by a good manicurist.

Mary McCarthy

The real risk and recklessness is to paint your nails 5 minutes before going out, knowing that the nail polish remover is over.

The secret of female happiness is simple: a caring man, new shoes, a manicure and a girlfriend.

It’s probably easier for me to solder a nuclear reactor from improvised means than to carefully paint my nails with varnish!

I don't understand girls who spend money on manicure when you can make your own nails from tangerine stickers.

Manicure is a favorite female way of restoring peace of mind.

By definition, only a manicure master can know all the ins and outs.

Nails can tell a lot about a person. When his life is not in order, rest assured, in the same state and manicure.

As a child, a friend's mother told her that it was not useful for children to do an edged manicure. A friend obeyed, but asked to do it on at least one finger, referring to the fact that she often shows it to others. The chosen one turned out to be average.

Manicure - a woman's desire to look beautiful "to the tips of her nails.

I want to build up a long pink end, and preferably thicker, so that I can safely poke around in different places.

You can be an efficient person, but think about the beauty of your nails.

I have a dream: to paint my nails with colored varnish, as quickly and skillfully as I do it transparent.

Now as it is: manicure, pedicure, make-up, depilation ... And before, mom will put a bow on her head and "Aw, beauty!"

I just have a terrible temper. I can paint my nails myself at three in the morning simply because no one can do it better. Perhaps this is the secret of my success.

"Scarlett Johansson"

Manicure is a banal desire of a woman to look beautiful "to the tips of her nails."

We urgently need to change something in our life. Should I paint my nails with another varnish?

Manicure is a rite of circumcision for followers of atheism.

A girl is defenseless only 5 minutes after a manicure.

"Yanina Ipohorskaya"

I did a manicure on sharp nails in the form of blood drips ... For some reason, they began to skip ahead in queues and avoid at bus stops.

It's good to be a girl: when you have nothing to do, you can, for example, paint your nails. And then erase. And make up differently. And erase.

The woman is almost helpless until her painted nails are dry.

I am not a lazy person, I am an esthete: I like the look of a beautiful manicure more than the look of weeded beds.

Pedicure advertisement text. Do you have a really good manicure ad copy?

It is foolish to deny that clients have seen enough of different manicure advertising texts, and it is getting harder and harder to get through to them. And no “cozy atmosphere”, “hot coffee”, “great prices” and “experienced craftsmen” almost surprise clients of the 21st century.

The modern client has become more selective and, in a sense, more educated. He goes from the category of beginners, middle peasants to the category of expert consumers. And it can tell you as well as you about the technology of sterilization of instruments and coating. So, in the text of advertising manicure, you need to take into account the emerging trends.

What you need to understand when you write manicure ad copy.

What's your solution?

A client comes to you for a solution to his problem / task. Yes, he does not care who will do the manicure, where and when, but in fact he is not interested in the varnish and the atmosphere, but in the result that he will receive. This is the first and foremost. Build on this. For example, instead of the phrase "great manicure" try to present information like this: "well-groomed hands and beautiful, neat nails of a bright or calm shade in just one hour." This is where you highlight valuable resources in your manicure ad copy - time and quality.

Do you trust the masters?

A master is a valuable resource. Talk about it in more detail. Of course, in the text of a manicure advertisement, which is often limited in volume, there is no need to talk about what the master's favorite dish is, where he lives, and so on. But you can tell, for example, how many procedures he did in his life (give an average value), what course he took recently, whether the owner of this master's salon does a manicure herself - you can. Thus, you fill the text of the manicure advertisement with an evidence base.

Where do you invite?

The place plays in most cases a decisive role in the fate of the text of the manicure advertisement. Be sure to talk about “one minute from the metro,” “five minutes from the Kremlin,” and so on. Don't forget that your main client is nearby. In order to come to you from another part of the city, you need motivation (an action that destroys all the "buts"), personal sympathy for the owner of the salon or the master, a high level of trust and loyalty. This is a different story.

Why are you silent?

Don't overlook the details. Very often, the text of a manicure advertisement does not say anything about disposable materials. And they are completely silent about the fact that after the procedure you can pick up the individual nail file that the master worked with for home care. Although this can be important for many clients. Don't be afraid to look stupid in this situation. Think about what to tell the client about in the manicure ad copy to get attention.

Who are you talking to?

Remember who your client is. In the text of the manicure advertisement, refer to the one who should come to you. Think about how old this person is, what level of income and expectations. Speak with the client in clear language. For example, if your salon is an economy class and you want to attract pensioners and students to it, then you should not overdo it with phrases like "rubbing", "foiling", etc. You may not be understood.
These are just a few of the guidelines you can use.

Free and efficient, but not as fast as you'd like. The actions are trivial, but some usefulness are often overlooked, so it's worth describing in more detail.

We will need

Friends-acquaintances who are present in the social. networks and have more or less live profiles. We are interested in those who are on Insta and Vkontakte.

What's next

You give them a beautiful coated manicure, and in return you can ask:

• Reviews! Be sure to take feedback from them, your environment is their fastest supplier;
• Stories on Insta with a photo of the work and sample text: "Look what beauty @mastermanukura made me" with an active link to your master's Instagram;
• Vkontakte Stories with the same message;
• A post on the Vkontakte wall with a photo of the work and a link to you;
• Insta post;
• Or all together

What we expect

Useful add-ons

Choose with your mind and heart (mmm, well, something like that), in the sense that it is not necessary to strictly filter by the number of friends and likes of those to whom you paint your nails for advertising.

It should be remembered that a job well done is an advertisement in itself, you will make N beautiful works, and N of your “advertising agents” will walk around the city, who will definitely tell you where such beauty was made. Regular clients of the manicure master - in large quantities, they go from word of mouth.