Find a common language, be polite and open to communication, without neglect, familiarity, familiarity - will increase the likelihood of the client returning next time;
- Remembering your clients (at least for now there are not many of them) will be a rule of good form, the client will certainly appreciate that the master remembers his preference for drinking black tea, or coffee with milk, etc. In order not to keep everything in mind, you can write down some moments after the session in a notebook;
- It is necessary to observe the ideal order at your workplace, the person who comes to the manicure session must be sure of the cleanliness and safety of the procedure. Therefore, you need to thoroughly clean the tool, make timely cleaning.
20 ways to attract customers without investing funds
Attention
Offer your existing customers the opportunity to get a discount:
- If they bring a friend or relative with them. The difference in cost will be covered by the reduction in time spent preparing the meeting.
- When making a pre-recording. The future costs are not tangible and customers will be happy to take advantage of such a discount, but in the future it will be more difficult for them to refuse an appointment.
It will also allow you to plan your working time more efficiently and increase your work efficiency.
Home manicure: 5 secrets of a successful business
An interesting option can be called client exchange with people engaged in a similar business, but on a different topic, for example, you can ask the hairdresser to talk about the services provided by the nail salon at home, and in return tell the clients of your salon about it. Read about what a person's nails are made of and also about nail psoriasis. Visiting thematic exhibitions can also become a promising way of finding clients for a manicure at home.
Having visited such an event, there is an opportunity to advertise the services of your own salon, make acquaintances with craft colleagues and meet customers. Of course, you should not forget about your appearance, the best advertisement for the services provided will be, in this case, your own well-groomed nails, seeing a well-done job, a person can ask about a salon and a master where you can use the service.
How to attract clients to a manicure master?
I make the coating under the cuticle, align the nail plate. That allows you to wear the cover even longer! All instruments are subject to mandatory sterilization and disinfection. Price: Manicure - 500₽ Manicure + gel polish - 1000₽ Design (1 nail) - from 50 to 150₽ Removal (with subsequent coating) - 100₽ Pedicure + gel polish - 1400₽ Nail extension-1300₽ St. Petersburg 04/06/2018 Beauty and health / Nail extension, manicure Nail extension.
CMR. Check out. Registration on the day of the call The school-studio-shop Nails_yug_school offers a number of the following services: - TRAINING - nail extension - nail correction - coating, "strengthening" of nails with gel, gel polish (shellac) - manicure - pedicure (hardware, classical, paramedical) - paraffin therapy (hot and cold) - "hot" manicure Krasnodar 04.04.2018 Beauty and health / Nail extension, manicure Pages: 1 2 3 4 5 6 7 8 9 10 11 ...
Home Manicure Business
The fact is that I have been working online for the third year already and I am a little fumbling about which advertising channels are working and how to organize advertising correctly. It was also interesting for me to apply my skills specifically to promote an offline business, namely nail extension services (before that I advertised only online projects). I began to advance in contact by remaking one of my abandoned publics, at that time this page had about 400 subscribers. What was done: - changed the name; - made an avatar with examples of works, a photo of the city and a phone number; - description (the cost of each of the services, again a phone number) - 2 photo albums were added - one with examples of work (in the description of the photos indicated the cost of building, design and the total cost), and the second album with photos of the workplace and materials. - contacts, in contacts link to our master and phone number.
All about advertising manicure - how to attract customers and get promoted
Info
If you are on a budget, this is the right option! Do not overload the pillar with information. Place 1-2 promotions, a catchy picture, the name of the salon and contacts. The pavement sign has a bright picture and attractive promotions. Pavement signs with a chalk board allow you to update information and attract people with creative pictures.
Change the look of your ad every day! To promote yourself in the area where the salon is located, coordinate the placement of advertisements in the elevators.
How to find clients for a manicure at home?
The main thing is to attract and not disappoint with the result! Manicure advertising is traditional: signs, billboards and banners. To promote a nail salon, it must be heard. And in plain sight. In 2018, the press is no longer so widespread, and it can no longer be considered an effective channel for attracting customers. But advertising on the street is still relevant: people are looking at stands in a traffic jam, at traffic lights and just staring around.
First things first, design the sign and the showcase of the salon. At one glance, a passer-by should understand what the institution specializes in. So the name should hint at the scope of the salon, and the sign should be bright and readable.
If the salon has windows, do not cover them with large banners - let passers-by see the interior, professionals at work and satisfied customers. Decorate the showcase with salon-style décor, hang up a couple of signage with great promotions.
There are so many nail salons and private masters' offices that everyone will find a suitable place ... if, of course, he finds out about it. Show the prospect that you are the master of their dreams. Let's figure out how to advertise a manicure salon and attract customers.
Moreover, our advice will make it beautiful! Read on to find out:
- How to communicate the uniqueness of an offer to attract new customers and retain existing ones
- How to submit and advertise your nail service in social media networks (VK, FB, Instagram)
- How to use online marketing to grow and grow your business
- What words and photos in advertising will bring even a man to a manicure
Show that you are the best nail service. The client goes where it is profitable, convenient and pleasant. Everything is pleasantly clear - smiling and friendly staff, cozy interior, relaxing effect of procedures.
How to make a manicure advertisement at home correctly
Finding an approach to the unfamiliar is much more difficult.
- With a friendly friend, it’s easier to fix flaws. It is unlikely that he will begin to be indignant, but only ask to correct the shortcomings.
Make discounts on your first jobs Do you need to gain experience? Finding a client for a nail extension or a manicure with a discount is much easier! Many are willing to lend their nails for a beginner's "experiment" if they charge a small fee. To begin with, you can limit yourself to the cost of materials and a minimum margin.
Important
Later, when you have already gotten your hands on, raise the cost of the service to the market average. Tell everyone about your new profession Every professional needs a portfolio today. Create a VKontakte page, Instagram or design a landing page with information about yourself, your services.
How to properly advertise manicure at home
The wizard will have a magical effect on visitors, who will ask when they visit how their beloved dog is doing or how the acute question about which the client complained was resolved. We advise you to resort to this trick. Create a “client card”, in which indicate his favorite procedures and time of visit, typical habits, key moments from their life. Become a friend of the client and he will repay you with loyalty.
There is also a good trick for attracting men to manicure. Do not hesitate to convey to clients that well-groomed nails are an attribute of a successful man in the 21st century. Ask if they are happy with the condition of their husbands nails and promise discounts / other great promotions for the first visit.
With men, advertising will be even more effective, since they easily get hooked on a manicure and then very reluctantly change masters.
Various types of designs - rubbing, rhinestones, gradient, geometry, velvet, painting, French, moon, etc. 10-100 rubles / nail, depending on the complexity of the design. Alignment, strengthening of the nail plate, nail extension. Wide color palette. There is a special offer ❗❗❗ - every third visit is free of charge ... Saint Petersburg 16.04.2018 Beauty and health / Artificial nails, manicure Hardware manicure pedicure. I am a certified nail technician. I invite you to marigolds. Nails extension-900 Modeling of a natural nail with gel-700 Correction-700 Coating with gel polish-500 Pedicure with foot treatment + coating-900 (without foot treatment + coating) 700. Voronezh 04/14/2018 Beauty and health / Nail extension, manicure master of manicure I am a certified master, I offer services of classical and hardware manicure and pedicure. I accept it in the "Barber" salon on 44 Varvarskaya street.
In my work I use only sterilized tools and proven high-quality materials of TM MISTIGUE. Call and come, the prices will pleasantly surprise you !!! Nizhny Novgorod 04/14/2018 Beauty and health / Nail extension, manicure Manicure pedicure in Solnechny Manicure with coating 600 French + 200 Pedicure with coating 900 Extension 1000 Marigold repair 100 Designs from 25 Saratov 12.04.2018 Beauty and health / Nail extension, manicure Manicure / pedicure Manicure / shellac-600r Strengthening with acrylic powder + 150r Strengthening your nails with gel + 300r Coated pedicure-900r Design from -25r Moskvichka. health / Nail extension, manicure Manicure, pedicure, modeling, nail extension !!! I return the lightness to the arms and legs! I am a certified nail technician. Work experience over 2 years.
You did it! She opened her own nail salon or rented a place in the salon. The next stage is building a customer base, attracting new ones and retaining existing ones.
First of all, it is necessary to understand and accept that attraction and promotion is another profession - a marketer, which also needs to be mastered, like a master of manicure, pedicure, building.
Where to begin? From the simplest for you at this stage, gradual learning and the introduction of new ways of promotion.
Let's consider the most popular and effective ways to attract new customers, as well as how to keep them and turn them into regular ones. You can implement each item on the list in stages, combine several approaches, take only what is acceptable and appropriate at this stage. I hope that after reading you will definitely have some ideas for promotion.
The main thing is to introduce and try new options for expanding the base systematically, work on this purposefully and constantly, evaluate the results in order to remove ineffective ones and start testing new ways of promotion. If the budget allows, you can attract a specialist with experience in promoting beauty businesses, and work based on his recommendations.
1. Site
Requires investment and is more suitable for a nail salon or nail salon. It will be easier and more effective for the master to maintain a personal blog and pages in social networks. For the site, you will need to purchase a domain - the name of the site and order hosting for it.
The advantages of the site are the ability to promote in search engines and social networks by keywords, geolocation. The presence of a site raises the level of a salon or a manicure studio, adds prestige.
On the site you can post information about the institution, address, contacts. Describe the experience of the masters, photos of certificates, diplomas. Submit photos of workplaces, describe the conditions. Indicate the prices for services in the price list. Place a feedback form, call back, the ability to register or apply online, the ability to communicate with an online consultant.
When the time for maternity leave was coming to an end, I firmly decided that I would no longer go to work for hire. Before my daughter was born, I had already managed to visit a shoe sales consultant in a large retail chain, an assistant manager, and a call center operator. Tough discipline, no growth prospects and a salary strictly once a month - no thanks. I want to regulate my schedule myself and influence earnings, and I will always have time to return to the office walls.
Three years of art school behind me, lack of disgust, as well as the ability and desire to work with people determined my choice - I firmly decided that I want to become a master of nail service.
Signing up for a manicure course, I thought - this is it, a new stage in my life. I already imagined how clients queue up and post photos of their beautiful pens on social networks after visiting me. Yes, I have never had any problems with self-confidence. In contrast to the ability to realistically assess the situation.
The first difficulties arose even in the learning process, when it turned out that students had to find models for manicure on their own. Among my acquaintances, there were many who wanted to get a manicure for free. The problem was that no one was able to come to the procedure exactly at the time when the training was carried out. I had to use the public database of models on Barb.ua - there were quickly found candidates for both hardware manicure and extension.
When I received my diploma, I made two conclusions:
1. I was not mistaken with the choice of profession - I really liked the process of manicure, gel coating and nail extension.
2. Finding the first clients for nails and starting to really make money on manicure will not be as easy as it seemed to me - there are many pitfalls that I did not know.
Preparation for promotion
So, the diploma is in hand. But before looking for the first customers, three important questions had to be resolved.
1. Where to receive clients?
Initially, I thought of working purely at home. But, after talking with more experienced manicure masters, I reconsidered this decision. It can take months to develop a client base in my area of the city, but I wanted to find clients as quickly as possible and fill my schedule.
An option is to go home to clients in other areas. On the one hand, you will have to spend time on roads and traffic jams, but on the other hand, a novice manicure master has more chances to find clients. Another plus is that there is no need to allocate a special place at home to receive clients.
2. What equipment should I use?
Usually, craftsmen begin their experience with such simple services as a classic or hardware manicure / pedicure. I decided to immediately look for clients for nail extension. Therefore, my list of required equipment looked like this:
- UV lamp;
- gel, tips, forms;
- primer, degreaser, finish gel;
- nail scissors;
- scapula to push back the cuticle;
- nippers;
- several types of files;
- consumables (sponges, bamboo sticks, pedicure spacers);
- sterilizer;
- a dry oven for sterilizing instruments (yes, I take sterility very seriously!).
My first equipment costs were about UAH 3,000. Fortunately, I didn't have to buy a wardrobe - it was provided to me for temporary use by a friend who switched from manicure to eyelash extensions.
3. What price should I indicate for my services?
I roughly calculated how much money will be regularly spent on materials and transport, what monthly earnings I would like to make at the start and in the future, and how many clients I can serve per month. I made a basic price list - each service was about 30% lower than that of experienced craftsmen. The most difficult thing remains - to increase the client base.
How to find clients for a manicure at home: my experience
Even in the process of training, we raised the question of how to find clients after manicure courses. They recommended developing word of mouth, exchanging business cards with cosmetics boutiques and actively uploading photos to social networks.
I will tell you point by point what steps I took to find my clients, how much this "marketing" cost me and what worked out of it.
1. Search for clients on city forums
First, I found popular topics on manicure and building on city forums and began to actively participate in the discussion. If someone was looking for a master or asking for prices, I actively offered my services.
So I found my first client for a manicure and pedicure - the girl was urgently looking for a master with a visit to her house, as her salon suddenly canceled the appointment.
Unfortunately, that was the whole effect. On one of the forums, I was immediately banned for active PR of my services and offered to create a paid topic for 500 UAH per month. On the other, I myself did not last long - too much time was spent on constant support of activity. And there was not enough time, as clients from other sources began to appear.
2. Announcement on OLX.
I have been using OLX board to sell old things for a long time, so it was not difficult for me to create an ad with my service there.
The downside to OLX is that if you publish an ad for a big city in a highly competitive category, it is almost immediately pushed out of the top of the list by other ads. But when I raised a paid ad, clients started calling.
One rise to the top of the list costs UAH 49. You will be in first place until someone else lifts their ad - after that, you go down below. But I got calls even from the 4th and 5th places!
The disadvantage of this channel is that it has a very peculiar audience. Many clients who found me on OLX and signed up for nail extensions simply did not answer calls and messages on the day of the procedure. Once it happened that the client confirmed the recording, I arrived with the instrument, but they simply did not open the door for me.
3. Profile on Barb. ua
By default, I assumed that all clients find me through OLX. Imagine my surprise when one of the clients accidentally mentioned that she found me on Barb.ua. I registered during the period of study for the sake of searching and had already forgotten about it. Returning home in a minibus, I went to the site via my smartphone and found my profile on Barb. I immediately wanted to supplement it, since there were neither normal photographs of my work, nor current prices for services.
I had to call tech support to regain access - I couldn't remember my password. At the same time, they explained to me that if I fill out my services with high quality, they will automatically go up to the beginning of the column. In fact, everything turned out to be very simple - I added descriptions and uploaded photos directly from my phone while driving home. There is also a convenient feature - you can offer customers a discount if they say they came with Barb. Thus, you can find out if the channel is working or not. Several new clients a week came to me from there.
The downside of this service is that some clients sign up through the site, and the application can only be viewed in your account (I'm used to being called immediately). True, when I didn’t respond to the request for a long time, the manager of Barb sent me the client's data directly to Viber and even called.
Plus - in the "quality" of clients. In general, there are more calls with OLX, but I got about the same records with OLX and Barb.
4. Profile in Instagram
I started to actively maintain my Instagram profile already when I had a certain number of regular customers. And at first I did it so that there was where to upload my portfolio - I photographed all the works and immediately posted them on Instagram through the application.
Over time, I got into the habit of commenting on and liking photos of other masters while I was driving in a minibus, standing in line or waiting for someone. Such activity gave a result - I was also liked and commented on, the number of subscribers was growing.
Later, I learned to put thematic hashtags to posts, and the number of subscribers began to grow even faster. I remember how I got a couple of hundred likes per day only thanks to the hashtag #New Year's manicure.
Cons of Instagram as a channel for finding new customers:
- profile promotion must be done constantly;
- high competition among manicure masters.
But then everything here depends only on you - the more effort you put into this channel, the more new customers it finds for you.
What methods of attracting clients did not work for me
In conclusion, I want to briefly list those methods that did not work for me:
1. Profile in Vkontakte. For some time I was actively managing my page, adding photos, inviting friends. Subscribers grew, but there was no activity, and I abandoned this business.
2. Page on Pinterest. I still did not understand how this social network works. Perhaps that is why I did not succeed with her.
3. Business cards. Immediately after completing the courses, I printed business cards, where I specifically indicated the phone that was not used for advertising on the Internet. For a month, I distributed about 300 business cards to friends and acquaintances. I threw them into mailboxes in the doorways next door and left them in public places. Nobody called me once.
Continuing a career
A year after finishing the courses, I already had a full record and a constant influx of new clients. I liked my job, but it turned out that it was time for maternity leave again. But now I know exactly what I will do after the decree!
Nail service master
Svetlana Belyaeva
Advertising text for the manicurist. How to attract more clients for a manicure
Having familiarized yourself with the basic principles of constructing an "inviting" text, pay attention to the item "economic benefits", which is of priority importance both for the master himself and for his potential clients. When coming up with promotions to attract clients for a manicure, show your imagination and ingenuity, carefully study the niche and "keep your nose downwind" in order to keep abreast of the latest trends. We have prepared several relevant examples:
- Offer the client a discount if he introduces a friend or relative about your work. In essence, this is a direct economic benefit for ageless word of mouth;
- if you already have a formed customer base, then do not forget to "please" it with small amenities. It would be a great idea to offer a discount on pre-registration. So, having thought over your visit in advance, you can also form a schedule and be sure that the client will definitely come at the appointed hour;
- consider seasonality. For example, in the fall you can give a discount to brides and their girlfriends for a solemn manicure, but in winter you can decorate the nails of your favorite girls for free with glitter, which is relevant in New Year's designs;
- remember about service packages. A standard technique, familiar to any salesperson, is the “linking” of related services or products. So, when buying a spoon, you will probably be asked to take a closer look at the forks. So why not do the same with your manicure? Offer free neil art to gel or design as a bonus for the manicure and pedicure complex;
- almost every master is familiar with the situation of "peak" hours for recording. Manage your time skillfully by luring you into less busy hours with interesting and cost-effective offers.
Beauty Studio Shock Chocolate in Novokosino offers manicure procedures for discerning Guests.
Here you can make traditional manicure, hygienic, European, hardware, hot, Japanese. We guarantee you the safety of your procedures.
You comfortably sit in a chair, and the master begins to conjure over your hands .... A little time - and you're done: well-groomed hands, artistically designed nails, great mood!
The ancient Egyptians already knew a lot about manicure, but only today this procedure has become so pleasant, and its results are so impressive ...
Our experts will help you choose the type of manicure that can provide optimal care for your hands. They are ready to develop a personalized care program for you.
We offer our guests a fundamentally new approach to manicure.
Pedicure
A skillfully executed SPA pedicure will really be a pleasant surprise - especially for your feet, especially if they have to work a lot during the day. Unusually comfortable and very useful, it will give you and your tired legs a rare pleasure!
We offer the most advanced and effective methods of caring for your tireless workers. The choice of specific procedures depends on your wishes, individual characteristics and, of course, on how much free time you have.
… The result of these amazing procedures: complete relaxation of the mind and body, well-groomed legs, flying gait and… unforgettable sensations!
Promotion on manicure text. Instructions for writing the text of an invitation to a beauty salon
\\ How to write the text of an invitation to a beauty salon
Are you looking for ideas for a beauty salon text? Do you need to write a text about the opening of a salon, new services, promotions? Perhaps you need the text of a gift certificate to the salon? In short, your head is busy with these tasks, but you have few ideas?
Then you've come to the right site. Here you can not only order a text for a beauty salon, but also get several useful text templates that you can then use for your goals and objectives.
Let's start with a beauty salon invitation text template. More templates will be posted from time to time.
Template 1: Beauty Salon Invitation Text
Illustration (choose a beautiful picture that fits your message).
Heading (Above the heading is worth working on separately. Here you will see simple options to understand how to structure the text more expediently).
- For beauty - to us
- Modern makeover
- Your beauty is in our hands
- Become a beauty in an hour - with us
- A world of beauty for the whole family
Appeal
Friends / dear ladies and gentlemen / lovely girls / ladies and gentlemen / colleagues (the choice of treatment depends on the target audience of your beauty salon)!
Introductory part
Beauty salon (name) invites you to visit us. Haircut, styling, coloring, manicure, pedicure, eyebrow shaping, massage, beauty treatments and SPA - all this is waiting for you (the list of services depends on what procedures you offer your clients).
Competitive advantages
Just two minutes from the metro.
Convenient recording through the application.
Luxury masters who are ready to be responsible for the result (Please, do not write here a vague expression about “qualified specialists.” Indicate where the masters studied, worked, somehow formulate in a thesis why your masters are better than those who work in the next salon. special attention to this point. People, as a rule, “go into their hands.” Convince them that they will not use the invitation to the beauty salon in vain).
Without saving on care products (Write what brands you use in your work, tell us about disposable materials. Do not think that this is not important to customers. As a rule, a client reading the text of an invitation to a beauty salon wants to catch a glimpse of beacon words).
Description of the atmosphere
Time for makeover and relaxation (It makes sense to write about the atmosphere in your beauty salon here. But don't use platitudes like “great hospitality.” Friendly administrators and masters are what should be the default. If you have a great area for selfies in your salon - write about it; if a cool library or a selection of films - then about this; if the most delicious coffee and cookies - then about this; if an excellent design - then about this. And so on).
Client Benefits (Analyze why your beauty salon should attract a client).
- Complete transformation in just an hour.
- Discount when buying a course of procedures.
- The perfect look for a date or a business meeting.
- A great opportunity to relax.
Contacts
Call to action (Call to action in the text of the invitation to the beauty salon, think over additionally, based on what your expectations are: the client should come right now, the client should come for a specific procedure, the client should sign up to a separate master, and so on).
- Sign up to the salon right now and get a seat for the first procedure.
This is the template you can use to compose the text of an invitation to a beauty salon. Of course, there are much more options: from a salon director addressing a client to a romantic letter from a fan / half-horse.
If you want more driving and interesting content, then you can always order a text for a beauty salon in the PR Slovo copywriting studio. And also interviews with the head of the salon, posts for Instagram, dossiers of masters, descriptions of services and many, many other texts for a beauty salon.
Order a sample text for a beauty salon right now to get more clients.
Advertising of manicure on Instagram. Promotion and advertising on Instagram: an overview of the methods
Instagram has long been one of the most popular platforms that various brands can use to promote their products and for advertising. At the same time, Instagram itself almost does not offer effective methods for introducing advertising, and almost all methods of promotion on Instagram are “inventions” of the users themselves. Conventionally, methods of promotion on Instagram can be divided into "legal" and "gray"
Legal methods of promotion on Instagram
These methods are good because Instagram welcomes them and the safety of your account is guaranteed. As legal methods of promoting on Instagram, you can:
- Place ads in thematic accounts. This method requires a large budget and consists in buying through the auction top publications in a popular thematic public.
- Place an advertisement on a popular Instagram blogger. Most often these are stars and mega-popular bloggers. Usually bloggers do not sell space in their public through auctions and exchanges, so they will need to be contacted and negotiated directly (or through an agent specified in the profile). This will also cost decent money.
- Publication in the personal account of a regular user. You can buy one publication, for example, from Ksenia Sobchak, and spend a monthly budget on advertising, or you can use this money to buy publications from 100 or more ordinary users with a large number of subscribers.
- Contests, gifts, discounts and other ways to stimulate subscribers are the most popular and cheapest form of legal promotion, because only the cost of the gift will be the cost.
- Widgets and links - widgets and links to your Instagram can (and should) be placed anywhere, in profiles, corporate email signatures, promotional materials, etc.
- Offline promotion means using your tag and motivating other users to use it.
Gray methods of promotion on Instagram
These methods are not welcomed by Instagram and may result in sanctions (for example, for exceeding the limits on likes). But they are less expensive and even newbie companies can afford them.
Massfollowing - automatically or manually, your account is subscribed every day by a large number of users. There is a chance that they will look at your account and follow you back.
Massliking - you put likes to users, and they go to your account to see and, possibly, give a response like.
Mass commenting is the same principle, only with comments.
Beautiful manicure text. Quotes about manicure
Many women's problems, before which the best psychologists give in, are often able to be solved by a good manicurist.
Mary McCarthy
The real risk and recklessness is to paint your nails 5 minutes before going out, knowing that the nail polish remover is over.
The secret of female happiness is simple: a caring man, new shoes, a manicure and a girlfriend.
It’s probably easier for me to solder a nuclear reactor from improvised means than to carefully paint my nails with varnish!
I don't understand girls who spend money on manicure when you can make your own nails from tangerine stickers.
Manicure is a favorite female way of restoring peace of mind.
By definition, only a manicure master can know all the ins and outs.
Nails can tell a lot about a person. When his life is not in order, rest assured, in the same state and manicure.
As a child, a friend's mother told her that it was not useful for children to do an edged manicure. A friend obeyed, but asked to do it on at least one finger, referring to the fact that she often shows it to others. The chosen one turned out to be average.
Manicure - a woman's desire to look beautiful "to the tips of her nails.
I want to build up a long pink end, and preferably thicker, so that I can safely poke around in different places.
You can be an efficient person, but think about the beauty of your nails.
I have a dream: to paint my nails with colored varnish, as quickly and skillfully as I do it transparent.
Now as it is: manicure, pedicure, make-up, depilation ... And before, mom will put a bow on her head and "Aw, beauty!"
I just have a terrible temper. I can paint my nails myself at three in the morning simply because no one can do it better. Perhaps this is the secret of my success.
"Scarlett Johansson"
Manicure is a banal desire of a woman to look beautiful "to the tips of her nails."
We urgently need to change something in our life. Should I paint my nails with another varnish?
Manicure is a rite of circumcision for followers of atheism.
A girl is defenseless only 5 minutes after a manicure.
"Yanina Ipohorskaya"
I did a manicure on sharp nails in the form of blood drips ... For some reason, they began to skip ahead in queues and avoid at bus stops.
It's good to be a girl: when you have nothing to do, you can, for example, paint your nails. And then erase. And make up differently. And erase.
The woman is almost helpless until her painted nails are dry.
I am not a lazy person, I am an esthete: I like the look of a beautiful manicure more than the look of weeded beds.
Pedicure advertisement text. Do you have a really good manicure ad copy?
It is foolish to deny that clients have seen enough of different manicure advertising texts, and it is more and more difficult to reach them. And no “cozy atmosphere”, “hot coffee”, “great prices” and “experienced craftsmen” surprise clients of the 21st century.
The modern client has become more selective and, in a sense, more educated. He goes from the category of beginners, middle peasants to the category of expert consumers. And it can tell you as well as you about the technology of sterilization of instruments and coating. So, in the text of advertising manicure, you need to take into account the emerging trends.
What you need to understand when you write manicure ad copy.
What's your solution?
A client comes to you for a solution to his problem / task. Yes, he does not care who will do the manicure, where and when, but in fact he is not interested in the varnish and the atmosphere, but in the result that he will receive. This is the first and foremost. Start from this. For example, instead of the phrase "great manicure" try to present information like this: "well-groomed hands and beautiful, neat nails of a bright or calm shade in just one hour." This is where you highlight valuable resources in your manicure ad copy - time and quality.
Do you trust the craftsmen?
A master is a valuable resource. Talk about it in more detail. Of course, in the text of a manicure advertisement, which is often limited in volume, there is no need to talk about what the master's favorite dish is, where he lives, and so on. But you can tell, for example, how many procedures he did in his life (give an average value), what course he took recently, whether the owner of this master's salon does a manicure herself - you can. Thus, you fill the text of the manicure advertisement with an evidence base.
Where do you invite?
The place plays in most cases a decisive role in the fate of the text of the manicure advertisement. Be sure to talk about “one minute from the metro,” “five minutes from the Kremlin,” and so on. Don't forget that your main client is nearby. In order to come to you from another part of the city, you need motivation (an action that destroys all the "buts"), personal sympathy for the owner of the salon or the master, a high level of trust and loyalty. This is a different story.
Why are you silent?
Don't overlook the details. Very often, the text of a manicure advertisement does not say anything about disposable materials. And they are completely silent about the fact that after the procedure you can pick up the individual nail file that the master worked with for home care. Although this can be important for many clients. Don't be afraid to look stupid in this situation. Think about what to tell the client about in the manicure ad copy to get attention.
Who are you talking to?
Remember who your client is. In the text of the manicure advertisement, refer to the one who should come to you. Think about how old this person is, with what level of income and expectations. Speak with the client in clear language. For example, if your salon is an economy class and you want to attract pensioners and students to it, then you should not overdo it with phrases like "rubbing", "foiling", etc. You may not be understood.
These are just a few of the guidelines you can use.
Free and efficient, but not as fast as you'd like. The actions are trivial, but some usefulness are often overlooked, so it's worth describing in more detail.
We will need
Friends-acquaintances who are present in the social. networks and have more or less live profiles. We are interested in those who are on Insta and Vkontakte.
What's next
You give them a beautiful coated manicure, and in return you can ask for:
- Reviews! Be sure to take feedback from them, your environment is the fastest supplier of them;
- Stories on Insta with a photo of the work and sample text: "Look what beauty @mastermanukura made me" with an active link to your master's Instagram;
- Vkontakte Stories with the same message;
- A post on the Vkontakte wall with a photo of the work and a link to you;
- Insta post;
- Or all together
What we expect
Useful add-ons
Choose with your mind and heart (mmm, well, something like that), in the sense that it is not necessary to strictly filter by the number of friends and likes of those to whom you paint your nails for advertising.
It should be remembered that a job well done is an advertisement in itself, you will make N beautiful works, and N of your "advertising agents" will walk around the city, who will definitely tell you where such beauty was made. Regular clients of the manicure master - in large volumes, they go from word of mouth.
Hello! In this article, we will talk about how to attract clients for manicure and pedicure.
Manicure has been a very popular business among girls in the past few years. High profits, low requirements for the result and interesting work did their job. Now there are many competitors in this area, it is difficult for beginners to break through, and many simply do not know where to find a client base. In this article I will talk about what channels of attraction for manicure and pedicure exist, how a new master can recruit clients in 6 steps, and what should not be done in pursuit of clients.
Where to recruit clients for manicure and pedicure
Before I tell you about the real ways, I would like to warn you:
You will have a lot of competitors, but most of them don't know how to find customers.
That is, as soon as you start working on yours, you will immediately find yourself 3 heads higher than your direct competitors. This means that you will begin to develop and earn much faster and leave most of the other masters behind.
Now to specific customer sources.
Social networks
Social networks are no longer just a communication tool. They have long been adapted for. And manicure is no exception. Simply by posting information about your work on the page, you can easily attract new clients if you do everything right.
The most profitable thing is to work with Instagram. Simply because it is a huge source of female audiences. Men sit there less often and less time. But girls love to flip through photos, which means they need to use it.
What do we have to do: create a new account. We fill out a profile about ourselves with a professional bias. Something like "Master Anya, I am doing nail extension, doing a manicure", etc. Next to the services we write the price. And don't forget about emoticons. They are needed almost everywhere. And we start filling out the profile. Just don't photograph a lot of your work and clog up the tape. You just take a picture of the girl, briefly tell what you have done, show the result. Everything. Well, post information about yourself. Take photos of what you are doing at work, your workplace, etc.
Which will give the result: if you don't spam the feed and start diluting the photos of your work with personal ones, then you will very quickly have a lot of clients.
Working with the negative. It will definitely be there, even if you do everything perfectly. Always answer politely, ask what exactly the person is dissatisfied with and offer solutions. You can only ban the most inadequate. And remember, failing to handle negative reviews has killed more than one company.
Entourage
Your acquaintances are the best source of clients for the first time. They are not particularly demanding on quality, but they will help to bring new clients through recommendations and examples of work for you.
But there is one drawback - you have to work for consumables. And this is just a job at 0.
What should be done: talk with friends, talk about what you are doing and explain that you can get them a high-quality manicure and pedicure for the minimum cost of consumables. Few will refuse.
Which will give the result: the first clients will appear, there will be something to show in examples of their work. In the future, they may bring their girlfriends to you.
Posting ads
Posting ads is also one of the options. This method, of course, has long been outdated, but it continues to work and give its results in certain circles.
No matter how strange it may sound, posting ads works great for the audience of young mothers and girls on maternity leave. While they have nothing to do, they like to walk down the street and often read such ads. This is the audience you need.
What should be done: print out several advertisements and post them on the entrances of your area. The text can be made as simple as possible “Manicure master… I work from home. Call… ". Ready!
Just be prepared in advance for the fact that you may be called in the middle of the night. There are always jokers and strange people.
Which will give the result: it is not worth relying on this method of attraction, but it will definitely not be useless either. Several calls per week from the area are guaranteed.
Avito
How one of the options for attracting customers can work. Do not count on a great result, because most often something comes to the board to buy / sell from hands. But it's worth a try, especially since there are not so many competitors, but there are.
What do we have to do. On Avito, everything is decided by photographs. So, you need to attach some cool photos of the workplace, one or two examples of work and a personal photo. In the description, indicate what services you provide, how much they cost, and a contact phone number.
As with announcements, be prepared to receive calls even in the middle of the night.
Which will give the result: You will definitely get 2-5 clients every 2-3 weeks from the bulletin board. Especially if you periodically raise your ad (delete it and post it again after a couple of days). But you should not count on a great result.
This is the most effective way to attract clients for manicure and pedicure. They will start recommending you to friends. You yourself know very well that girls love to talk about personal beauty. And in a conversation they will easily say who had such a cool manicure.
There is one "but". Recommendations will only start working if the client is satisfied. You need to do a good manicure and engage the girl with an interesting conversation while she is sitting in the session. But it's worth it. Every 3-4 satisfied customers will bring 1 new customer.
These are all relevant ways to attract clients for manicure and pedicure. No personal websites, business cards, etc. are needed. It won't work. Emphasis on Instagram, you can try Vkontakte, ads, Avito and the development of personal recommendations.
How to attract clients for a manicure for a novice master
Now let's talk about how to get clients for a novice manicure master. Conditions: you are good at doing manicure, you have completed a couple of courses, now you need to recruit people and make money. Go.
Step 1. We talk with friends.
The very first step in this business is to tell your friends about what you plan to do. In response, you can hear support, conversations about what will not work, but the most important thing is to get the first five people for trial sessions. For a minimal fee, which is enough to simply recoup investments.
With this, we close two points at once: there is something to show as an example of our work and in the future clients will come from friends.
Step 2. Make a profile on Instagram and design a personal Vkontakte page.
After the acquaintances agreed and were satisfied, you can proceed to the next stage - create pages on social networks. Better to make a new, separate page dedicated to your work interspersed with your daily life. Or just clear the old page, as you like.
We design profiles like this: on Instagram, in the profile, we give brief information about who you are, what you do, what your prices are, and on Vkontakte, in the attached message, you tell in detail about how you came into this business.
Fill in the first photos of your work with friends. And ask them to leave their feedback. This little thing will play an important role.
Step 3. Place an ad on Avito.
Now we turn to Avito. We draw up an ad according to the scheme I indicated earlier: photos of the workplace, yours, examples of work. Contact phone number, price - and we receive calls from customers.
Step 4. Putting up ads and continue talking with friends.
If you live in a residential area, this is ideal. You print simple ads "manicurist, take calls." And so the mothers and maternity girls from this area will be yours. If you wish, you can drive around the city or ask your friends for help.
At the same time, we continue to agitate our friends to use your services. If you and a friend have a common friend who did your manicure, in a conversation, tell about it, offer your services, she will probably agree.
Step 5. We gradually build up our client base
After the development of reviews, a small promotion of the profile and the first high-quality work, the first real customers will appear. You need to be more careful with them - to do everything perfectly so that the client is satisfied and comes again. Better yet, he told his friends about you.
There are two life hacks: talk to clients and give them small gifts. Talking in such a business is necessary because girls love to chat, especially with their masters. And if you know how to listen, it will only be a plus. And gifts just increase trust and good attitude towards you.
Personal example. A good friend of mine is a hairdresser. And he gained a base of regular customers simply by communicating with them in the process. Yes, he cuts great hair, but not much better than his colleagues. He does the job well, but he still has 3-4 hours after the working day, simply thanks to his regular customers. This is what "normal conversation" does.
Step 6. We gain regular customers and work on recommendations.
After 2-3 months of active work on attracting clients, you will have a small number of regular visitors who will come and do a manicure every two weeks or a month. Ask them about your friends, say between times that you are not very busy right now. No explicit "Would you recommend me to friends?" shouldn't be. Just nice conversations with the right information.
Sounds pretty simple. And it is not more difficult. Simply because many people ignore some of the ways to attract customers, and because of this, novice craftsmen have no way to break through the competition.
What not to do when attracting clients for pedicure and manicure
Now, a few words about what is best not to do when you are trying to implement these customer acquisition methods. There are 3 "no".
You can not spam users' feed
Surely you have seen more than once how some novice manicure masters publish dozens of photographs of nails a day on their personal page. Such people are annoying. After all, many people go to social networks just to watch the feed. And there it is - all the tape in these nails.
Such people are quickly hidden from the feed or even blacklisted. And deprive them of future clients. And these are potential losses.
You can't customize ads yourself
You can try to set up Vkontakte. But if you've never worked with her, it's best not to. Ideal if you have a good targeting scientist friend, even a beginner, who can help you with this.
If you want to figure it out on your own, read the Texterra article “What is Vkontakte targeting”. Make sure everything is complicated and trust a specialist you know.
I say this based on personal example and experience. I know a little about how targeting should work, and what needs to be done in order not to drain money down the drain. But my first and last attempt to set up an advertisement ended with 0 orders and 2,000 rubles, which were drained into nowhere. Do not repeat these mistakes.
Even the stupidest questions cannot be ignored.
This applies to personal conversations and comments under posts on social networks. You will have to face stupidity, inadequacy or negativity. But every time you need to show that you are working with it. This is necessary not only for a specific client, but also for everyone who can see it.
A trivial example: they wrote to you on Instagram that your manicure is bad (rude) and you are not a very good person. First, it is better to ask why a person thinks so, ask them to give reasonable arguments, and if this is a dissatisfied client, try to solve everything with the world, even at the expense of a free service. And if you are just a troll or a competitor, then answer something like "It would be worthwhile to first sign up to me and check." Yes, this is unusual, but it works. Much better than ignoring.
It is better to add frankly inadequate people to the black list. But this is only if the person crossed the line. Better to practice your sense of humor and slightly cheer yourself and your subscribers.
Now you know about real ways to attract clients for manicure and pedicure. Implement them and immediately become several steps higher than your competitors. And remember, the best source of repeat customers is good work. Do it with quality, with good materials, talk with clients, support them, and you will succeed.
