Own business: production of plastic products. Business plan: production and sale of jewelry

DIY jewelry, where to start?

Probably, there is no woman who does not dream of being special and unique. It is possible to create your own individual style and add a twist to any standard wardrobe with the help of handmade jewelry. Hand-made jewelry has always been valued, and the last few years have been a fashion trend and not without reason, because they carry the author's design and the warmth of the hands.

Learning how to create jewelry is not difficult at all, this fascinating process gives a huge scope for self-expression and creativity. Having mastered the technique jewelry making, you will be able to create an author's accessory, whether it be a necklace, earrings or a bracelet for any outfit, not only for yourself, but also for your loved ones. Do not forget about the benefits of such a hobby: ready-made jewelry sets made of natural stones are quite expensive in price, it is much more profitable to make them yourself, choosing materials and design to your liking.

Jewelry can be created using a wide variety of techniques: modeling (polymer clay, ceramics), lampwork (melting glass beads), Wire work (working with wire and metal), they can be made from textiles, leather, beads, epoxy resin and other materials. But all these techniques require certain knowledge and experience. The easiest way is to create a decoration from ready-made elements, it is available to everyone, even if you have never held round-nose pliers in your hands.

What do you need to start making jewelry? In addition to a drop of patience and a little more time, more materials will be required. They must be of high quality and specialized.

Currently, there is a huge selection of modern and interesting materials for the realization of any jewelry fantasy.

Of course, you can take old beads lying around at home and string them on a fishing line, fastening this whole structure with a knot, but it is unlikely that such a “decoration” will last you a long time and will more likely resemble a craft, rather than an author's work.

The choice of elements should be taken carefully so as not to get confused with their impressive range, use these simple tips

When choosing beads, consider their color combinations with each other, and also calculate the required number of them based on the length of the product.

First you need to decide on the most important component of the future jewelry - beads. They can be of absolutely different shapes, sizes, made of natural stones, glass, acrylic, faceted, smooth, etc. When choosing beads, consider their color combinations with each other, and also calculate the required number of them based on the length of the product.

Decide on the base of the decoration. Basically, when creating bijou, two types of assembly are used: professional jewelry cable (it is thin, but very strong and flexible) (f.6), or assembly on pins and pins(more laborious way).

If too heavy beads are used, wire can be used.

After the beads are selected, you can proceed to the selection of metal fittings. It comes in silver, bronze and copper shades. Silver fittings are suitable for classic jewelry, bronze and copper shades are perfect for creating jewelry in ethno and vintage style. With the help of various metal elements, jewelry looks more interesting and rich. These elements include caps for beads, rondels, spacer beads, connectors(with their help you can make multi-row beads and bracelets), frames for beads.

The central element always looks interesting on the necklace - the pendant, it can be one, or several at once, for attaching the pendants you will need bails and holders.

Locks come in various options: toggle, carabiner lock, hook, magnetic lock, etc. The most convenient toggle lock, but keep in mind that a product with such a lock will have a fixed length, and with the help of carabiner lock and the length of the extension chain can be slightly changed. Magnetic clasps look stylish and neat, but they are only suitable for light jewelry, they can be unfastened when heavy, and this is completely uncomfortable.

DIY handmade jewelry is a popular trend in the field of fashion, as well as an interesting home business from scratch, because. almost every woman can learn it. There are many directions in the manufacture of jewelry, for example, beading, soutache embroidery, bone and wood carving, wire and thread weaving, leather and other techniques. Which one to choose for you, you will understand only by yourself, having tried at least a few directions.

Home business from scratch: choosing a direction!

Experienced craftsmen advise starting a home business from scratch, recommending areas that are definitely worth taking:
- a technique that is easier given;
- a technique that I really like (even despite the lack of skill).
The ideal option will be when you find a craft where these 2 tips match.
If this does not happen, this is not a problem, because:
- Techniques that are easier to come by can then be improved, complicated, creating your own style, unique for the rest.
- if you liked a technique in which you know nothing, is it worth doing it? Of course, it is worth at least trying and understanding whether there is enough perseverance to master new material. When you manage to master your favorite direction, the work will turn into a favorite thing and you will not have to work a day.

Who do you create designer jewelry for?

They are preferred by girls who like handmade work and like to express themselves by wearing unusual and unique designer jewelry. This description alone is not enough. Make a more detailed analysis of the audience that prefers designer jewelry. These can be categories of teenagers from 14 to 20 years old, from 20 to 40 years old, ladies of a more mature age.
You can also sort according to the purpose of decoration, both for everyday office work, for a gala evening event, for relaxation and the beach.

Why can't you first make an ornament, and then think about who to sell it to?
Or rather, many do it, only professionals do not advise it this way. Because different age groups have their own preferences in design, set of stones, material color. Maybe the decoration will be beautiful, but it will never find its buyer, because. there will be no advertising in places where its target audience gathers.

For example, for young girls, products with light, bright, translucent gemstones, which will be assembled into elegant jewelry, will be better. For adult ladies with a large complexion, wide massive bracelets of more saturated deep dark tones are suitable. For the beach, beads and bracelets will be different from evening holiday decorations.

You also need to decide on the style of execution:
1. Ethno style, which is characterized by wickerwork of their threads, leather. Author's jewelry made of wood and bones, metal, natural stones. The stones are usually large and rough; you will not find pearls here. Amulets and amulets are more often presented. Participants of forums, social networks can become clients. groups interested in yoga, spirituality, esotericism.
2. The classic style is mostly sustained with finely crafted natural stone decorations. The ideal stone is a pearl. Clients are office employees who need to be strictly and tastefully.
3. Romantic direction - it can be divided into both vintage and modern youth. The material used is polymer clay, artificial beads, natural stones, soutache weaving.

Understand in what style you will work and who will become your client!

To build a profitable home business from scratch in the field of designer jewelry, heed the advice of experienced craftsmen:


  • 1C: UNF
  • 1c accounting

Muscovite Anna Kochetova refused a status position in an IT company for the sake of her passion for creativity. She founded the jewelry brand Sense of Color, which is based on the selection of individual jewelry. The master takes into account the features of the client's figure, as well as her clothing style and image. Anna Kochetova, founder of Sense of Color, told Biz360 portal how to do something special and unique for each customer.

38 years old, founder of the brand. Graduated from the Moscow Aviation Technology Institute (now the Russian State Technological University) with a degree in IT-engineer. Since 2011, she has been a jewelry designer and founder of the Sense of Color brand. The initial investment in the project amounted to about 200 thousand rubles.

Looking for a special business idea

I have always dreamed of having a creative profession. Since childhood, I was interested in art and attended art school, my mother and aunt taught me needlework. But I finished school in the 90s, and I had to "get a good profession."

Having studied as an IT engineer, I worked for about 10 years in my specialty in one of the 1C franchisee companies. During this time she has gone from a programmer to a project manager and head of department.

But the dreams of art were not forgotten. I planned to return to creativity after the birth of a child - in principle, this is how it happened. During maternity leave, I began to look for new ways to use my talents. I always had a lot of ideas about needlework, and I had to decide which ones deserve to be implemented.

To understand my desires and plans, I took part in a 10-day coaching. This is a training in which the coach (trainer) helps the participants to formulate what exactly they want and in what direction they need to move. At the final stage, I realized that I wanted to help women express themselves through beauty and seek life balance.


I chose jewelry making as my new field of activity. I always liked it, and I already had experience in this matter. While working in the field of IT automation, I used to do jewelry as a hobby. But when I decided to turn my hobby into a business, I understood very well that there are millions of good craftsmen in this market. And in order not to get lost among them, you need to look for some new approaches and solutions.

"Goes with everything" - it does not happen

The sole purpose of almost all jewelry makers is to sell their products. About whether they go or do not go to the customer, usually no one thinks. I decided not just to make and sell accessories. And I set myself the task of choosing for each client only what really suits her.

But this required knowledge in matters of style and wardrobe selection, which I did not have at that time. I decided to fill this gap by enrolling in an image consultant course. The training lasted only a month, but it gave me a system of knowledge about the formation of the image and style of clothing.


The main theme of this course is how a woman should dress, emphasizing her strengths as much as possible and hiding her flaws. A separate part of the training was devoted to the principles by which people of different psychotypes choose their clothes.

After completing the course, I worked for several months as an image consultant in order to acquire the necessary practice. In addition, I was trained by a jeweler. The total investment in training amounted to about 90,000 rubles. I also had to spend money on making the site (50,000 rubles) and materials (about 60,000 rubles).


Now there are a large number of craftsmen on the jewelry market. But among their products there are many things that can be called art objects. They may be beautiful, but how to use them and what to do with them is not clear. Even the authors themselves do not know what to wear them with. In such cases, they say that the thing "goes with everything." In reality, this means nothing. In my work, I proceeded precisely from what image you need to create with the help of jewelry. This is what makes me different from others.

The name for the Sense Of Color project came from childhood. When I started to study at art school, the teacher told my mother that I have an amazing sense of color, and I definitely need to seriously study. This was remembered in the family, and these words also sunk into my soul.

Only imported materials

I only work with imported materials. These include ribbons, laces, leather, silver-plated metal, stones and Swarovski crystals. Domestic fittings do not suit me in terms of quality. I buy materials from Russian distributors - for example, from Swarovski representatives.

It is common to think that jewelry is an emotional purchase and a trinket for pleasure. With my work, I prove that jewelry is a practical thing that can completely change the image of a woman with little effort. High-quality materials and meticulous work make it possible for jewelry not to lose its “presentation” for several years.


Of course, jewelry is usually not worn for such a long time. But clients say that my clothes go with a lot of things. And I'm working on it, which is also different from others. Sometimes they turn to me 3-4 years after the purchase for the restoration of their favorite thing - for example, to change the lock or some other detail.

How is communication with clients

On our website senseofcolor.ru about 60 ready-made jewelry are presented - mainly necklaces and earrings. These are things that suit many women and many outfits. All of them are made by hand, so even when buying from a catalog, the customer receives a product that is somewhat different from the rest. Even if this is a serial thing, it is impossible to do the same thing twice with your hands. It always turns out differently.

When ordering in the online store, customers can make small individual wishes (for example, change the lock). They can also consult with me which products suit them best. I can tell you about each position on my site, what it is suitable for, how to wear it, and whether it is worth using it for a particular person.


There are quite a lot of orders for an individual product. With such buyers I try to meet personally. At the meeting, which lasts about an hour, I bring samples of materials, as well as several finished products. Together with the client, we determine the type and concept of decoration. We focus on my ideas about what the image of the client should be, as well as on her wishes.

Then I lay out samples of materials on the desired background and send a photo of this “application” to the customer. I don't use sketches. As practice has shown, people do not always understand how a painted thing will look in real life.

Then we discuss the details by phone, skype or instant messengers and approve the final layout. The duration of these preliminary works depends on the customer. Sometimes the discussion takes no more than half an hour. And it happens that changing and coordinating layouts takes place in several stages, and the whole process takes 1-2 weeks. Sometimes people turn to me for repair or alteration of old jewelry. In such cases, more time is required to complete the order.


The process of making one item takes from 1 to 14 days. It happens that the workpiece needs to be postponed and nothing to be done with it for some time. Then some interesting and fresh ideas may come, different from what was conceived at the beginning.

If necessary, I refer my clients to image consultants. They offer each woman looks based on what would be good for her to wear. They also select Sense Of Color jewelry and advise what to wear them with. This collaboration is successful in every sense. We are not talking about “emotional purchases” here: I saw something beautiful and bought it. Our goal is to find things for people that will emphasize the dignity of their figure and face, tell something about them and fill them with self-confidence.

Promotion through personal communication

The first clients of Sense Of Color were my friends and acquaintances. Many of them still wear those first jewelry of the brand. Friends recommended these things in their social circles, bringing in new customers. Word of mouth and now remains the main way to reach a new audience. The recommendations of image consultants, with whom I was already familiar at that time, also played their role. They would recommend my pieces to their clients if they matched the look they were creating.


Also, a lot of buyers come from social networks. The brand's website, as well as Facebook and Instagram pages appeared in the first months of the project. I am personally involved in filling the site and maintaining social networks. The experience with inviting third-party experts to write content was unsuccessful. The main topics of posts in social networks are how and for whom jewelry under the Sense Of Color brand is created. I almost never do paid promotion of the brand through the Internet and social networks. The name in the field of handmade jewelry earned over 6 years allows me to attract users of social networks without additional investments.

I don't use marketplaces like Masters' Fairs. This format does not allow conveying to the buyer the main value of the brand - an individual selection of jewelry for a particular person. Does not bring results and participation in exhibitions, which I have long abandoned. They were attended mainly by those clients who already knew me through social networks and recommendations from friends. And it is not always possible to interest other visitors of the exhibition in the format of quick communication.


Another unsuccessful way of promotion was selling through stores. My jewelry was in one of the three largest department stores in Moscow, in a store of one of the brands. But there was nothing for sale. The fact is that stores do not promote brands, and most of the sellers in them are non-professionals who do not know how to choose a good thing for a buyer that suits him. Therefore, such stores are now actually a cemetery of Russian designers.

Jewelry for different budgets

Earrings "from the catalog" cost from 3-5 thousand rubles, necklaces from 5-7 thousand, bracelets from 2-5 thousand rubles. Prices for custom-made jewelry start from 3000 rubles. Prepayment at the beginning of work on order is 70% of the cost of the product.

The average check for one purchase is about 10,000 rubles. Usually an order consists of two or more items. Almost every month, at least one customer buys 6-7 products at once. Such purchases are made not only “for gifts”. Sometimes I meet with a client and offer her several products to choose from. And she takes everything! Thus, she makes up a wardrobe for herself and completely closes the issue of accessories.


When working with orders "as a gift" I try to learn from the customer the maximum necessary information about the recipient and his tastes. But it happens that buyers are afraid not to guess with a gift. For such cases, the online store has gift certificates for 3, 5 and 7 thousand rubles. They are in high demand during the holidays.

You can pay for the order in a variety of ways: by card, from the account of a mobile operator, in communication stores or using instant payment terminals. All these payments are made using the Robokassa payment system. Cashless transfers from the current account and payments through the PayPal service are also accepted for payment. Upon receipt of the goods from the courier, payment in cash is possible.

The finished order in Moscow and the Moscow region is brought by couriers. Delivery cost - 300-350 rubles. You can also pick up purchases yourself at one of the points of issue of orders, it will cost the client 150 rubles. Orders worth more than 9,000 rubles are delivered free of charge. Jewelry is sent to other regions of Russia through a transport company. I work with one of these companies, it takes the payment and issues checks. And then he transfers the money to me in one amount.

With a small team

Sense Of Color jewelry is made by three craftsmen. They work under a contract, but the staff has been constant for many years. I think over the design, control the production of each product and help the craftsmen as needed.

To find good masters, she turned to friends for help. They recommended me people who wanted to work. One of the assistants is my client. She still wears the jewelry that she ordered from me, but now she makes new ones for herself.

I am the only one dealing with clients. I am not ready to entrust this part of the work to an outsider. The fact is that it is personal communication with customers that brings good results in the form of orders.


I outsourced bookkeeping. In the same way, other services for the company are performed: from the production of a website to the production of packaging. The plans for the future are to free yourself as much and better as possible. I want to have more time and energy to come up with new things.

Seasonality and other business nuances

The bulk of Sense Of Color customers are women aged 30 to 45 years. Sometimes men who are looking for gifts also turn. One of them ordered four decorations at once - for his daughter, wife, mother and aunt.

Most orders are in December and February: jewelry is bought as gifts for the New Year and March 8th. The recession occurs in January, May and July. But there were no strong drops in demand, not related to seasonality, over the 7 years of the project's existence. Even the periods of sharp depreciation of the ruble in 2014-2015 managed to pass quite smoothly.


Sometimes it happens that a woman buys jewelry for herself with the last money. This does not bother me at all: I feel like a woman in my jewelry, my clients do too, and this is the main thing. The worse things go for a woman, the better she should look. I bought jewelry with the last money - something in my life has changed and started to improve.

Most buyers of Sense Of Color jewelry live in Moscow and the Moscow region. Orders came from St. Petersburg, Yaroslavl, Cheboksary, Ufa, Kazan, Samara, as well as from Russian-speaking residents of Europe.

At least half of customers return for repeat purchases. Working with such clients is somewhat easier than with new ones: I already know what type of jewelry suits them. Repeated appeals happen the next year after the purchase, and after 3-4 years.


For some customers, Sence Of Color products are not just jewelry, but a way to solve a serious problem. For example, sometimes women come in who have a scar on their neck (for example, after thyroid surgery). And my decoration covers it. When a client puts on my jewelry, she has tears in her eyes. She needs jewelry not even for beauty, but to close her pain. Walking every day in a turtleneck with a long neck - you'll go crazy. A woman is always a woman. In social networks, I tell these stories - naturally, without the names of clients.

Among the plans for the near future is to develop cooperation with jewelers, which we have just begun. The fact is that I am often approached with a request to make a piece of jewelry to order - cast earrings, a ring or even a souvenir in the form of a dumbbell. Such clients should be rejected. Joint work with jewelers will allow not to lose such customers.

With a jeweler friend of mine, we started a project called Designed by kid. This is a piece of jewelry made for a parent based on a drawing of their child.

I take pride in what I do. This is my life. Beauty will save the world and it moves me forward every day.

The material used photos of Victoria Igoshina.

Bijouterie is a sought-after alternative to expensive jewelry in Russia. Making jewelry as a business: where to start, a business plan for the production and sale of handmade accessories.

Costume jewelry is in demand among young people due to the variety of materials and shapes. With the help of wooden, plastic, glass jewelry, an original image is created and any outfit is complemented. Therefore, for a novice entrepreneur, organizing jewelry is an excellent business idea, the implementation of which requires studying the market for raw materials, technology and planning opening costs.

materials

Jewelry can be expensive and cheap - depending on the materials used in the manufacture:

  1. Plastic.
  2. Tree.
  3. Metal.
  4. Glass.
  5. A rock.
  6. Polymer clay.
  7. Leather.
  8. Textile.

The main components for making jewelry:

  • beads;
  • beads;
  • rhinestones;
  • felt;
  • felt;
  • blanks;
  • wire;
  • cord;
  • ribbon;
  • fishing line;
  • cable;
  • accessories (hooks, locks, buckles, fasteners, fasteners, clips).

The market offers a huge selection of products made from artificial and natural materials of various types, shapes, textures and colors. Plastic is often used in manufacturing as it is inexpensive and durable. Czech glass imitates precious jewelry, while hand-made lampwork and millefiori beads are included in luxury jewelry. Figures, brooches, hats, handbags are made from felt and felt.

Metal products that are part of branded jewelry are covered with a thin layer of hypoallergenic precious metals - rhodium, palladium, gold, silver. Depending on the processing method used, fittings of different quality and price category are obtained.

To make jewelry with your own hands, you need large and small scissors, side cutters, a glue gun, a sewing machine, needles, tweezers, rulers, and a set of jewelry tools.

Technology

For each type of jewelry there is a separate manufacturing technology. The Internet contains master classes, videos, articles describing the process of collecting bracelets, beads, earrings, brooches, pendants, necklaces, hoops. Working with polymer clay or leather requires special knowledge and skills.

The main stages of creating jewelry:

  1. Sketch development.
  2. Selection of component materials.
  3. Manufacturing.

Unique products are created in a single copy, possibly - under the order.

Implementation

There are several ways to sell handmade jewelry:

  • through the worldwide network - online store, social networks, blog;
  • hand over to existing points of sale;
  • open a jewelry store from scratch.

The least time-consuming and financial option is to hand over things for sale to other entrepreneurs who trade in similar goods. Here there are problems with negotiated prices, commissions and honest attitude towards payment for the sold costume jewelry. In addition, it is not easy to find a well-located point where hand-made jewelry would be accepted for sale.

Opening your own store is difficult, long and expensive, but the owner is completely free to choose the assortment and pricing. It is much easier to organize online sales without even leaving your home. But this option is fraught with technical difficulties.

To launch a project with a full cycle - from production to sales, you need to draw up a business plan for a jewelry store.

Business plan

The main stages of business development in jewelry:

  1. Registration.
  2. Choice of trading platform.
  3. Procurement of materials, tools and equipment.
  4. Range development.
  5. Hiring employees.
  6. Advertising.
  7. Calculation of the amount of investments, income and expenses.

registration

As long as the income from the sale of jewelry is irregular, and the number of buyers is mostly friends and acquaintances, it is possible not to officially register the activity. But when opening a retail outlet or an online store, it is necessary to register the status of an individual entrepreneur with the tax service, submit reports and pay taxes. It is optimal to choose a simplified system for settlements with the budget.

To open a store, you will need to obtain permission from Rospotrebnadzor, a health station and a fire inspectorate. Jewelry trade is not subject to licensing, so special permits do not need to be issued.

room

It is possible to start selling jewelry on an area of ​​6-8 sq.m. The decorations themselves are usually small in size, and they can be placed compactly.

The most successful places for the location of the outlet:

  • Department in the shopping center. In this case, a large flow of visitors is provided, especially on holidays and weekends.
  • Central streets of the city. It is important to attract as many people as possible, and it is much more difficult to do this on the periphery.

When choosing the premises, the specifics of the jewelry trade are taken into account, ensuring good visibility of the store from the outside.

Equipment

The main equipment of the store is glass showcases and shelving. Companies offer various types, it is easy to choose the appropriate option.

If you plan to trade in expensive jewelry, then you need shockproof protection for shop windows and a burglar alarm for the store.

In order to present the goods favorably, jewelry is placed on special stands, lighting and mirrors are installed.

To open an online store, an entrepreneur needs a computer, a phone and a camera. The created jewelry is photographed and put up for sale. Through the computer, access to the trading platform is provided, information is entered, orders are processed.

materials

Materials for the manufacture of jewelry are purchased depending on the need:

  1. In specialized stores - if the business is small and does not reach wholesale deliveries.
  2. Through the Internet - prices will be cheaper, you can buy goods in large and small lots. The downside is that it is impossible to reliably assess the quality of the materials. In reality, the color scheme, size and other characteristics may differ from those declared.
  3. In a wholesale company - if the business meets the criteria.

Even with small production volumes, it is advantageous to buy frequently used items in large packages - cords, fasteners, felt.

It is better to buy a solid toolkit right away, the speed of work, the quality of products, and, as a result, the profitability of the business depend on it.

Range

The store's assortment is based on handicrafts. To satisfy the demand of the largest possible range of customers, the range is diluted with ready-made jewelry. It can be expensive and not very jewelry, the main thing is not a Chinese manufacturer, since the market is overflowing with such products.

Also, many entrepreneurs sell goods in the store that are essentially close to jewelry - decorative bags, hats, scarves, figurines and other accessories. This variety attracts more visitors and brings in a good income.

The peak of trade falls on the period preceding major holidays (New Year, February 14, March 8), as well as graduation parties at schools and universities. The volume of sales increases tenfold, and a sufficient inventory is needed. By this time, it is best to coincide with the opening of the store.

The online store needs good quality photos of the product range with a detailed description. This is a large amount of work that takes a lot of time.

Employees

If an entrepreneur independently manufactures and sells jewelry, then with an increase in demand, he will need assistants. These may be family members, friends, or employees.

The easiest way is to hire a sales assistant in a store. Usually jewelry is sold by women who are well versed in fashion and decor, who can advise the buyer and help make a choice.

Competent external design of the outlet is the key to a constant influx of visitors. The more traffic, the higher the chances of a sale. Showcases should be transparent, perfectly clean, with beautiful lighting. The best examples of jewelry can be used as advertising, it is better to put them on public display.

The emphasis should be on the uniqueness and originality of products. Women prefer to have things in their arsenal that no one else has.

  • pointers;
  • ads;
  • distribution of leaflets and business cards;
  • providing discounts;
  • holding shares.

The Internet is a separate advertising springboard. In order for the online store to be available in the first lines of search queries, network technologies are used with the involvement of SEO specialists. The main buyers of jewelry are young people who are massively registered in social networks. To attract them, groups are created and maintained in several of the most famous social networks.

An online store has a huge advantage over a stationary outlet - it expands the sales market to the boundaries of the delivery of postal services. If residents of the city come to a regular store, then the online store is available to all network users, regardless of their region of residence.

The best reputation for a business is positive customer reviews, so you need to sell only very high-quality products.

Video: how to open an online jewelry store?

Financial calculations

How much money will have to be invested in creating your own jewelry business, and what profit it will bring, can only be determined approximately. It all depends on the scale of the project and the organization of sales. Investment planning for a stationary shop in a shopping center with an area of ​​6 sq.m. with one seller and a wide range of goods:

Monthly business expenses:

The markup on goods in the jewelry trade is 200-500%. On average, 8 products worth 3,200 rubles are sold daily. Annual revenue is 1,168,000 rubles, net profit - 196,000 rubles. Investments in the project will pay off after a year of store operation.

A home jewelry making business is opened by creative people who understand fashion jewelry. High profitability and quick payback make this type of business attractive for start-up entrepreneurs.

My name is Anna Kochetova. I am a jewelry designer for my own brand Sense of Color. For five years I have been creating jewelry, costume jewelry to order. There is a range on the site, you can order ready-made. Or you can trust me to come up with something special that no one else has and tell me about your idea. And I will come up with a solution for you. It happens that we came up with something or saw something, we would like something similar, but we cannot find it anywhere. Or we find similar, but still not the same. Wrong color, size, configuration or metal.

They also turn to me when they want to make an unusual gift to their girlfriend, sister, mother, relative, but they are afraid not to please her. Indeed, this is quite a difficult task. But with me, the probability of making a mistake is reduced several times, because you show me a photo, and from the photo I determine what I like. I will explain my choice to you. The more photos, the better. You can, as usual, donate money or a certificate to a cosmetic store. And you can give a special decoration. And this gift will bring a sense of self-worth, beauty and uniqueness.

Peculiarities. We can make hearts, airplanes, letters and so on. according to your sketch. But even if you want to do it not from silver or gold, this is jewelry work. Because it will require the creation of a 3D model, a mold, and then a casting in metal. The cost of such an order is from 8 tr., the cost of metal in such an order is no more than 2-3%, everything else is the cost of work.

- You were stunned, but why is it so expensive? you might ask.

“Why do jewelry stores have items for 1 tr, and you have 8 tr?” Because this is a one-of-a-kind piece. Stores sell running (or not very running) models that are factory-made. Factories do not make each model by hand, but simply cast them in large quantities, for example, in China. We will not name the brands, but, often, 3D models for these jewelry are built by non-professional jewelers who have never held metal in their hands. Due to this, a low price is achieved, as well as the loss of stones from products, fragility, fragility of jewelry and other “special effects”, which you will learn about later, when a return is no longer possible.

In this case, it does not make sense to produce what you want in a factory way, because this product is of interest only to you. That is why the manufacturing cost is so high. If you want cheap, look for factory items. There are quite high-quality Russian jewelry, but, of course, they will not be unique.

Restrictions. We do not manufacture plastic jewelry according to your sketches, if this requires the creation of a layout and the casting of new forms. Believe me, this is an expensive production.

We do not duplicate earrings if they were not made by us. Most of the time, this is simply not possible.

Price. The approximate cost of jewelry is on the website in the catalog. If you want to order something similar, then you can focus on the prices on the site. Earrings from 3-5 tr., necklaces 5-7 tr., brooches 5 tr., bracelets 2-5 tr. Everything will depend on what you want to order.

Prepayment for all jewelry to order - 70%. Everything that is on the site can be ordered without prepayment, in the color in which the position is on the site. If you want to change the color - this is a custom decoration.