Grace Lunn / Picture Alliance / Runway Manhattan / Global Look Press
In order to understand why clothing from the fashionable boutique is expensive, you need to, first of all, track the route of designers and understand, at what stage of production, the dress begins to cost as high-quality vacation abroad - they can not be frightened zeros themselves.
It is worth saying right to say that mystics here are exactly as much as in the accounting report. First you need to fold two necessary articles of consumption of any brand: the first includes office rental, team salary, production, rental place in boutique, and, of course, Logistics. In the second article, the expenditure on the fabric, which is the most stable variable of this equation, as well as the work of a person who sews this thing. But this is not all, because in addition to the above money is spent on marketing, and this is the key component of the success of the brand.
Sliced \u200b\u200bheads in the hands of models at the Gucci show in Milan or exit from the hotel in Balenciaga sneakers, all this is strictly calculated marketing.
Costs are summed up and after that they are divided into the number of the developed parts of the collection, thus the cost of one thing is calculated. As a rule, brands without world glory sell their clothes following this algorithm.
Bella Hadid during the Bulgari Billboard presentation on Times Square in New York, February 2018
EVAN AGOSTINI / INVISION / APIf you consider one of the most high-profile names in the industry - the house, you can guess where the feet grow around the cost. Let us leave aside the above-mentioned material criteria and remember: Chanel is an investment in the status. Like any investment in the market, it pays off due to its influence on the consciousness of others.
In other words, if you buy a clutch from brilliant sequins The wealthy lady wakes up, then the Black Ridicul with the brand logo she will gladly acquire. And all because we are older, but there is no classic.
In the fashion industry, the person is not perceived seriously until they see the branded thing on it, this vision has long been outdated and seems to be absurd, but it does not become less truthful.
Marketing strategy - now the main phrase for any fashion designer, so clothes Haute Couture. Slowly dying out, it is very difficult to advertise. However, brands do not surrender, while the ceremony of the film "Oscar" is held, and the husbands of women from the countries of the Middle East will continue to extract oil, the "Couture" will have wealthy customers.
Russia without wool
Mohammad Ponir Hossain / Reuters
Those who dream of designer brands, but not yet ready to buy Balenciaga sneakers or Chanel costumes, pay attention to Russian brands. In Russia, there are also production and designers who share cravings for excellent and dislike for the euro. However, prices for them are formed by the same principle as the cost of luxury brands. And they also take a lot of money - but not for marketing, but for production. In particular, on the fabric.
In Russia, there are a lot of enterprises that sew clothes good qualityBut the sphere is still developed to the end. Some enterprises are not mechanized: according to the Russian designer, who, by the way, is invested not only in production, but also marketing, in Russia there are miniature production, one of these - in the Smolensk monastery.
The fabric that the nuns sew, you can also buy, but the meter of this fabric is not 2 rubles, but 60 thousand.
Publication from Artem Krivda Design (@artemkrivda_design) Feb 24, 2018 at 7:14 pst
"It is clear that in order to seize the meter of Jacquard, they need a month of time. The fact is that with those volumes that we need to implement our products and reduce its cost, is in principle impossible, "the designer said.
Therefore, the most affordable produced in Italy and France are the oldest in Europe. There, with a discount of 70%, you can buy almost any fabric, having a very limited amount of money with you. However, and here for compatriots, the process is the process of sanding with underwater stones: the materials still need to be cleared, and this also requires funds.
There are many types of fabrics from which casual clothes can be produced, but the most common is the foothold - natural cotton fabricHis quality strongly depends on the producer country. "Italian footer stands somewhere 20 euros per meter, Turkish starts from 8, but there is still Malaysian and Chinese-mass market brands sew most of them. The problem of the latter is that pants or Hoody from it are satisfied after the first washing, and therefore it is no longer possible to work with this material, "said Artem Krivda.
Where to find hands
Designer Ksenia Gray sews clothes from wool. According to her, in Russia, much more difficult to agree with the production, which does not want to sew clothes with a small circulation: "Production wants to earn, he is not interested to do designer clothesbecause it contains a lot of technological innovations. Each designer tries to make them, and production seek to work for reception check. " Gray added that
after 5-10 years, Russian production will finish rebuilding and will be financially interested in working with designers.
Designer St. Petersburg Saint-Tokyo, Yuri Pitenin, brings materials from Italy and sewers the models in their workshop. He says that designer clothes can not be in one price segment With mass market.
"We have all tied on the tissues, quality and dying. It is not necessary to cost our things equally, "explains Pitenin the fact that the prices of clothing of Russian designers sometimes look too high.
Well, finally, I gathered and made the last one, probably, a comparative article.
Thanks to everyone who read, commented on the topic and offered my ideas!
Let's talk about clothes today. An important attribute of our daily life. Here I will just give the cost of clothes and shoes in the USA. Compare will be able to each in any shopping center of our immense homeland.
But this article has practical application! It contains the sites with delivery to Russia!Who is interested - read the details.
As always, all sources are specified in the text. Everything can be checked yourself, use!
At the time of writing 1 $ \u003d 29.64 Russian rubles.
Small libez.
The US is a country of coupons and permanent discounts here, then there. Coupons like buy one, get second for free or 2 at a price of $ 5 every two weeks are simply sent to your mailbox from different fast flashes. Sin does not take advantage. The same thing in most shops. I bought something once - you gave you a card for a discount (% or $). Or then send a catalog, and in it discounts. And you already think, so in vain a discount disappear - you need to buy something. And went, went. The master class shows Victoria "S Secret. By purchasing anything in it once, you will always buy in it. Retributing instantly. And how do they pack things!
Discounts are also not uncommon: Thanksgiving Day Sales, Black Friday - On this day, discounts reach 70%, Christmas Sales, After Christmas Sales, Veteran "s Day Sales, President" S Day Sales, Independence Day Sales, Annual Sales, Semi-Annual Sales , just on the kindness of soul sales. On average, discounts are at least 30% every 2 weeks. So if you missed - it is not necessary to upset, soon there will be again.
With the exchange, there is never any problems - we changed both swimsuits and shoes, even socks. Always smile and do it quite quickly.
You can see the current discounts on the website CurrentCodes.com, print coupons from RetailMenot.com. I also strongly recommend to see the following sites with excellent offers: Groupon.com, dealsea.com, edealinfo.com, SlickDeals.net, Fatwallet.com.
Let's start with little kids. The future, young and older moms will be interesting.
Good Network - The Children "S Place, there is a delivery to Russia, dare!
T-shirts $ 8 - $ 9 (about 260 rubles), Polo $ 12 - $ 15 (about 385 rubles), 29 $ jackets (about 889 rubles), 15 $ jeans - $ 20 (about 534 rubles), shoes about 15 $ (about 445 rubles).
Old Navy for older boys (they always have an order more than $ 50 delivery free): T-shirts $ 12 (about 356 rubles), Polo $ 15 (about 445 rubles), 35 $ jackets (about 1037 rubles), Jeans $ 25 (about 1037 rubles) 741 rubles), shoes about $ 19 (about 563 rubles). There is no delivery to Russia, but there is a delivery to Ukraine.
GAP for boys - you can see prices yourself. Shipping to Russia is not again :(
Next - teenagers and generally youth style.
Many famous GAP. It should be noted that Old Navy, Gap, Banana Republic is all the brands of one company, GAP (General Electric credit partner). If you get a credit card any of these brands, then you get 5% Cashback, which can be spent in any of these departments. Conveniently.
For boys: T-shirts about $ 18 (about 534 rubles), Polo 17 $ (about 504 rubles), a jacket of about $ 35 (about 1037 rubles), jeans about $ 33 (about 978 rubles), shoes about $ 25 (about 741 rubles ). Shipping to Russia is not again :(
Hollister. American teenage girls dress almost everything here. There is a delivery to Russia!
T-shirts about $ 20 (about 593 rubles), Polo $ 30 (about 889 rubles), a jacket of about $ 80 (about 2371 rubles), jeans about $ 50 (about 1482 rubles). On discounts, we got jeans on $ 25 per pair (about 741 rubles). And on black Friday, generally plugged in full)
Abercrombie & Fitch - Hollister, but for those who are cooled. There is a delivery to Russia!
So how does the same company make, then the design is very similar. Strange, but this department adore all Asians.
Aeropostale is almost the same prices as in Gap and Hollister for teenagers. There is no delivery to Russia, but there is a delivery to Ukraine.
LEVI jeans "S - about $ 70 (about 2075 rubles), but we constantly stumbled on discounts and took no more than $ 30 (about 889 rubles).
For older people.
Macy's huge department "s. In it you can find everything bit. There is a delivery to Russia!
Next, a large department younkers. Shipping to Russia is not again :(
Banana Republic - for elegant ladies and lady, as well as gentlemen. Everything is very good quality. T-shirts about $ 25 (about 741 rubles), topics about $ 40 (about 1186 rubles), jackets about $ 150 (about 4446 rubles), jeans about $ 90 (about 2668 rubles), shoes about $ 110 (about 3260 rubles). I know that the department opened in Moscow, so you can directly compare prices. Shipping to Russia is not again :(
For girls.
There is almost no alternative to Victoria "S Secret.
5 panties for $ 26 (about 154 rubles per pair), 4 for $ 28 (about 207 rubles per pair), 3 for $ 30 (about 296 rubles per pair), on average $ 40 yield (about 1186 rubles) and 25 $ bottom (about 741 rubles), on average $ 40 (about 1186 rubles). The department opened in Moscow. You can directly compare prices.
And now, girls, good news: there is delivery to Russia!
You can also try happiness in
Subjectively, the difference is more than 2 times. Where?
Given the average wages in the USA and Russia, and this difference is more than 5 times, we conclude that in the US Americans more than 10 times easier to buy clothes and shoes than the Russian in Russia. It turns out that for the United States good clothes and shoes - the case is hiring and not a devastating wallet, whereas in Russia to buy good things is very difficult and expensive!
Question:
Why in Russia such dear clothes and shoes?
The principle of comfort is simple: Sleep the money on the sphere that gives most of your. For example, if you often work at a computer, first of all you need to take care of a comfortable chair and a good desktop.
This principle works perfectly with clothing. Most of us spend all day in it. So, you must first take care that it is comfortable and beautiful.
Clothing is not an investment in the literal sense of the word: it will not rise in price and you will not be able to sell it more expensive than bought (it's not about raritets now). Nevertheless, it is useful to think about her as an initial contribution for your daily comfort and confidence that you look good.
For example, it is better to have two who look well and are well sitting, allow you to look good and serve for a very long time than six jeans, which "like nothing", but then they press, then pressure and serve no more than a year.
Not everyone is ready to buy a T-shirt for 12-15 thousand rubles: it is unnecessarily expensive. It seems that these things sew elves from the tears of virgins mined in lunar nightOtherwise, where are these prices? But to spend 5 thousand rubles for a set of comfortable T-shirts for daily socks is normal.
High-quality clothing allows you to feel good
People have a variety of dimensions and forms, and cheap clothes are still seamless to one "ideal person", because of which I constantly have to carry jeans in the studio to trim the pants.
Poor-quality shirts, for example, look terribly in humans that are not folded special manner. If the shirt in some place is more free or tough, you feel uncomfortable. And this is reflected in the language of your body, which with ease is understood as other people (often unconsciously) and forms a relation to you.
We like or not, but the clothes are part. Your clothes shows your social status and how you treat yourself and the world. A couple of good things can make you be proud of your appearance.
The waste of money on high-quality clothing sometimes seems frivolous, but in some cases you cannot afford to save on clothes. For example, when you want to get a prestigious job.
Consider before buying
Cheap clothing in a long run costs you not at all cheap. Poorly stitched things from low-quality materials are cut faster. You have to spend money on the repair, and then you still throw off this junk and buy a new one. While high-quality clothing you could wear two or three times longer without any costs.
The essence is not to more. The point is to spend a little more on some good things, and not clog the wardrobe nonsense.
Everything can be calculated. Fashionable blog Legos in My Louis advises to calculate the "Cost of Wear" by the formula:
- the cost of things + the cost of it is maintained in good condition / socks.
For example, you bought cute, but expensive jeans (7,000 rubles), which served you for five years. We consider:
- 7,000 rubles + 300 rubles (buying powder and stainstander for 5 years) / 780 days (3 days per week for 5 years) \u003d 9.3 rubles per day.
Now imagine that you bought cheap jeans for 1,500 rubles. They are enough for you for a year before they lose or break. We consider:
- 1 500 rubles + 100 rubles (on detergent) + 400 rubles (trim long pants, replace broken lightning and other similar costs) / 156 days (3 days per week for a year) \u003d 12.8 rubles per day.
It turns out more. In addition, every year you will need to go to the store again and buy new jeans, and they will look worse than expensive.
Of course, this formula works only for things you are going to wear constantly. If you choose, for example, a swimsuit that you wear 10 times a year for 3-4 hours, it will be more profitable to buy a cheap option and save money to other things.
That's why, before buying something, you need to think about everything.
Expensive clothes and impulsive purchases
Cheap clothing suggests that much more dangerous for your wallet than periodic solid waste for high-quality things.
Spend 500 rubles here, 1,000 rubles there - it seems, it is a bullish trifles. But if you fold all these spending, solid amounts are obtained. So you can spend a lot of money on clothes for the year, and in the end wearing only two or three things out of everything that bought.
When you buy something high-quality, you know that we spend a significant amount, which means you think longer before do it.
Do you think you need this thing as often you will wear it, how much you want to buy it. You evaluate all the quality things: her color, how she sits, as felt.
As Heather Levin explains in the article on Money Crashers, it is useful to have high-quality clothes in the wardrobe, because you spend more money on it and it means something for you. You really think about your purchase, consider and evaluate it, and do not buy thing just because it looked cool on the mannequin when you passed by.
How to make sure you buy high-quality clothes
An expensive thing that is pleasant to wear and which is well sewn, is not sorry to buy even for a solid amount. Especially if you know that you often wear it. Unfortunately, not all expensive things high quality.
If you do not know how to distinguish well-widdle clothes, you need to find a point of reference. Go to the store, which, as you know, sells high-quality things. They can be very expensive, but you do not need to buy them. It is enough to evaluate and remember the details.
Look at the seams (the more stitches on the centimeter, the better). Find out what fabric things are made from, remember what it is for a touch. Check how well the buttons, buttons and so on are attached. After you raise high quality on all sides and remember all its signs, go to the store with affordable prices and choose something similar.
If you do not want to walk for a long time, pay attention to the seams. Pull the fabric on the seam in different sides: If free space appears, the thing is stitched bad and will not last for a long time.
Here are some more rules for buying good clothes:
- Do not chase names. Clothing of even the most famous brands may be poor quality.
- Try on before buying. It will help check how comfortable clothes are comfortable and how it is on you.
- Wash more on what more often wear. There are things that you wear constantly: jeans and t-shirts, shirts and dresses. Will rationally spend more money on this clothes than fantastically beautiful evening Dress Or a suit you put on a couple of times in life.
- Wash less on what we rarely. On bathing suits and other clothes that you wear just a year can save: these things are hardly quickly wear out.
- Do not buy designer clothes at the end of the year. Designers represent new collections in spring and autumn. At the end of the year, enterprises producing clothing on their sketches reduce product prices and produce trend things less than qualitatively and from cheaper materials.
- Order things in atelier. The better the thing is sitting on you, the more you will wear it.
- Try to buy clothes that comes to everything. Choosing clothes, think with what can be combined with it. For example, buy jeans that are suitable for all your T-shirts and shirts: you will not have to buy one more and you can create more images with fewer clothes.
- Learn to repair clothes. If your favorite thing broke out, you can always sew it yourself or give it in atelier. And if you stained a thing, a fast reaction and knowledge, which and what is dispersed, will help without a trace.
And what approach to buying clothes do you use?
Merit of minimalism
Since minimalism again became part of the modern fashion World, mania everywhere to sew a sign logo went to the background. It became more like more on a sign bad tonerather than on the testimony of a platinum credit card. True designers and here they found a way out of the situation, starting to create clothes that would be learned even without a logo.
Nevertheless, the social status, which allegedly increased the brand thing, depreciated. Top models and stars openly stated that Massmarket mixed with advanced brands. Surprisingly, many of them were supported.
People have become more practical
During the economic crisis in 2008, clothes prices have increased dramatically. Taking advantage of the moment, Zara and H & M designers immediately took the industry into their hands and began to copy fashion from the podiums. During the time the revolution happened in this segment, we learned to save, and the famous fashion houses launched the second rules with the price tag below. All this led to the fact that it is no longer cool to spend fabulous amounts on expensive clothes. Practicality has become the main criterion of our choice.
Put on - thrown out
Nowadays, the title of "Fashion Icons" can get any girl, even if in her wardrobe completely democratic stamps. Most of those who already possess them contemptuously applies to Chanel's costumes and expensive dresses from Valentino, especially since the diversity of forms and colors does not allow you to wear one thing many times. Yes, and why buy one dear thingIf you can take five for the same money, but at a more affordable price?
Young designers
It served as the impetus for young designers who paid attention to the major world trench officers. Especially well "went" accessories and unusual shoes, the price of which was significantly lower than that of the suite, and the design is hundred times steeper. Therefore, innovators became more, and the unknown designer, the even better, it means that no one has a similar thing to find.
The human factor played the role here. Everyone is just tired of dressing equally.
What will happen to high fashion?
Nevertheless, designers with world name are not sweet. The creation of collections, tailoring and organizing shows a lot of time and financial investments. Therefore, everyone tries to identify the brand. Of course, by purchasing a bag like that with whom Carly Kloss walked along the podium, you will find an ally on a while, but is it worth talking about quality. Even among the most advanced, there will always be people who will be important to the logo (even if it is not visible).
But Lux is already now coming for concessions, from here and six collections per year, and the tendency to combine men's shows with female, and the desire to sell the collection immediately after its demonstration. What's next? Wait, see, after all, who knows, maybe the suite will become affordable, but the logo ... Let it remain on the lining part, so calmer.
Surely each of us at least once thought - why are the brand things stand so expensive? After all, in essence - a T-shirt from Armani and a T-shirt from the market are no different in their immediate qualities - and sometimes cheap things even exceed the branded wear resistance and ease of use. Let's deal with what the price is the price of expensive brands and do we need to overpay for it?
1. Actually brand itself
The price of ACNE, COS, MMM, LV or Dolce & Gabbana T-shirts cannot be lower than a certain price threshold, otherwise it will break the target audience and work on the "deposit" brand. Buying such a T-shirt, you buy belonging to the brand in the form of a print, logo, white stitches on the back or even a small tag inside. Thanks to marketing, each brand is now carrying some aesthetics. The brand name is firmly associated with certain values \u200b\u200bthat are transmitted by the efforts of widespread advertising even in the text, for example, the "guy in the D & G T-shirt", the "guy in the OUR LEGACY T-shirt".
2. Relevance (Haip)
A bit recursive list list. Actual (most often short) make a thing of podiums, famous names, luck, photo on the Internet or a very successful advertising campaign. We are told and impose that fashionable, just make it indirect methods. Of course, no one forbids believe that new loggers appeared by themselves without the influence of the Internet, traditional media and popularizers. Representative in this case are:
Givenchy T-shirt with a print, square cut, primitive pulling out just below the collar on the back, production in Portugal, simple, albeit not the most kind of cotton and incredible sales around the world.
The fashion sweatshirt of Kenzo with a tiger costs a lot of money precisely because of his intensiveness, because of the intensity of designers Umberto Leon and Carol Lim. Because in itself this sweatshot is unusually simple: cotton, Croes Unsession, manufacturer of Portugal, machine embroidery.
Buying such a T-shirt, you buy belonging to the brand in the form of a print, logo, white stitches on the back or even a small tag inside.
3. Status
Very difficult point. This is the amount of projection on the outside and the relationship of others. Kiton costume and a suit of a small Italian stern - these are two big differences, and, depending on the environment, the status status can change in very wide limits. In a sense, things that buy for the status are most strongly shown to belong or desire to belong, be it straight Brioni jeans, Boy London Tracker or Adidas Sports Suit.
Similar history with "uniforms" at the universities of the ivy league - clothes as an indicator of the role in the hierarchy and accessories to a specific group.
4. Material
The most controversial point. The cost of the material does not always correlate with durability, and durability with quality. Money is given for the unique characteristic of the fabric. It can be soft, ultra-thin cotton with silk, or oak, natural dyeing flax, or a super tech mixture of nylon with a tap and modal. Each material has, except for unique tactile color and functional characteristics, also a durability indicator, which also varies depending on subsequent treatments. T-shirt for 9 000 rubles can serve not one year, but can go holes in a month or stains from a couple of walks on a sunny day. At the same time, both will buy another, but different people and for various reasons. The tissues themselves can be purchased both on the side, and be ordered under a specific clothing line or even a certain model of the product.
The marathon is needed good ventilation indicators, it is ready to buy a T-shirt once in the season if it is perfectly performing its feature. Many traveling business representatives are needed pants that do not impenetrate, comfortable and little dirty, but at the same time they look as calm as possible; Allergies - hypoallergenic things. Unfortunately, there are no materials that would combine absolutely all or even the majority of the advantages and at the same time they would not have expressly pronounced minuses.
5. Idea
With this point, everything is much easier. Additional cost for novelty, unusual, non-standard, original idea. The most interesting example: Ann DemeuleMeester pendant with pen. If you have ever dealt with wiring and lighting devices - immediately recognize the item that is responsible for fasteners. This is an exact copy of the inner metal part of the electrical pads, known as the terminal tubes - a d-shaped tube and two locking screws. This is such a recognizable idea and the form that no one else repeats it.
6. Frevious
All things of limited editions, T-shirts, glasses, sneakers - anything. Also everything is clear: things whose value is largely conjugate with the complexity of the purchase. After the disappearance of the circulation from the sale of overpayment, when buying "from hands" often reaches 100% or more. For example, Nike Roshe Run Metric QS. Women's model ROSHE RUN in an unusual performance was released in May of this year. Only a few stores ordered these sneakers in male sizes. They bought them quickly quickly, and at the moment it is not possible to find them in the amount of more than 41.5 - and even then with overpayments almost twice.
7. Complexity
Some things are really complex in the manufacture, or the production process is deliberately complicated. The fee for "invention of a bicycle", but with a carbon one-sided fork, completely recalculated pairing and non-obvious form is satisfied. The complexity is expressed in minimal tolerances, ultra-high quality of sewing or individual production process, and therefore the absence of a well-established technological process, and consequently, the work of a high-class technologist and a number of samples and errors. Do not confuse the complexity of the model with the complexity of the material: even the easiest cotton can be sewn with tolerances not more than 0.3 mm and smoke all seams with ribbons.
8. History
This item has a relationship not only to Herityage Marks, but also for any long time existing brands. From the manufacturers of the skin from Italy, each second small border in which he has three or four generations working in the production and the following "real traditions of skin tossing", and large fashionable houses with their archives to small new brands. These appear like mushrooms after the rain, with the promises of "clothes on historically faithful toes", on the "the most sewing machines" from the "same rare Japanese Slow Vintage-knitwood". The historical component can be expressed only the inscription in the press release and on the tag or really have a reason for them, but in any case it will have to pay extra for it. Examples Do not read: Edwin, Levi's Vintage Clothing, Geoffrey B. Small, Iise, Gustin.
The historical component can be expressed only the inscription in the press release and on the tag or really have a reason for them, but in any case it will have to pay extra for it.
9. Croa
This item is intuitively understood. What is why the thing on the hanger and the body looks completely different. Why, for well-sitting jacket, you can overpaid, and for correctly sitting jeans make a hunt for all online stores in the world.
This is how much you approached the pattern, for which the thing does how much do you like the silhouette or it matches your ideas about how the thing should look like. Length, degree of adjustment, convenience and so on. The search for the perfect thing is very difficult and often makes you spend more than you expected at first.
Outcome
Among all the above items there are no durability. Today it is very rarely taken into account in production. Such is the Industry Paradigm, New Is Always Better. That is why it is not necessary to get upset when a T-shirt from H & M will live for a couple of seasons longer than the OUR Legacy, and Visvim backpack straps will progress in six months. Okay, year.
The added value of things is almost always consisted of several, if not from all points, because one rarely is enough to justify the high price. It is worth thinking when buying another T-shirt or trousers: what exactly do you give your money for? It is quite possible, you pay at all that they wanted.
