Kiabi has grown from a small Patrick Mulier store for more than 30 years into a large international retail chain. 400 stores in 5 countries of the world regularly solve one of the most important for modern fashion world tasks - the supply of affordable and quality clothing.
The company was born in Lille; her first store was opened in 1978 in Roncq. The creator and founder of the future network was Patrick Mulliez. It is difficult to say on what scale Patrick initially hoped, but now it is almost impossible to call "Kiabi" a frivolous company; to date, the company has already sold over 100 million different garments. Among the retail textile companies in Europe "Kiabi" confidently hold one of the leading positions; a fairly well-known company also internationally.
The main slogan of the company is the formula "French fashion of the highest quality". Ladies and gentlemen, adolescents and babies - for everyone on the shelves of "Kiabi" stores there is clothing that is elegant, stylish and practical at the same time. The range of products offered is extremely wide; there are clothes for women and men of "plus" sizes, outfits for pregnant women, underwear and many many others. Stores are strategically located, such as large shopping malls in the suburbs; as a result, it is not difficult for the buyer to get to these stores, if necessary, which benefits both him and Kiabi itself.
The company is now headquartered in Hem, in northern France, near Lille and the Belgian border. One of the main goals of the company is to create fashion that is accessible to a wide range of customers. Buyers of the retail chain are guided both by the average price group and by more budgetary categories. At the moment, the network has established strong mutually beneficial relationships with "budget" brands "Winch", "Decade", "Tim Pouce" and "P" tit Caïd "; in addition, the company also works with brands like" Complices "," Waikiki " , "Providence" and "Fido Dido".
At the moment, the sales network "Kiabi" has gone far beyond the borders of France, spreading over five countries. New retail branches are opening both within the home country of the chain and in a number of countries in Southern and Eastern Europe; the network also has branches in Russia. In total, as of June 2010, the firm had 394 outlets around the world; 310 of them were located in France, 61 - in Spain (Spain), 18 in Italy (Italy) and 4 in the overseas possessions of France. To this day, Kiabi is owned by its parent company, Mulliez; the company has by now also grown into a real retail empire, and "Kiabi" is undoubtedly one of its most promising divisions.
Now Kiabi has more than 30 years of active and successful work in the fashion industry. Over the past decades, the company's management has not lost its former enthusiasm and enthusiasm; the company is still actively organizing the delivery of stylish outfits to various countries and cities. Kiabi executives have pointed out on several occasions that their primary focus is not simply to maximize profits; the company sets itself extremely ambitious tasks and goals, such as the organization of a multinational system of providing end users with stylish fashionable solutions. The company pays great attention to both the formation of a decent assortment and the maintenance of prices at an affordable level (of course, without losing the quality of the goods offered). In the future, the Kiabi retail chain will undoubtedly expand even further and the supply of affordable fashionable outfits will reach a new level that previously seemed unrealistic for a modest French enterprise.
This French fashion brand in the mass segment, the market has been producing clothes known to the world since the end of the 70s of the last century. But in Russia he appeared relatively recently and quickly managed to win favor thanks to good quality and affordable prices.
The Kiabi brand was founded in 1978 in the small northern French town of Ronke. Its founder, Patrick Mullier, belongs to a family of successful entrepreneurs known all over the world. They have established themselves as one of the leading retailers in France. And they started with the organization of the first textile company under the leadership of Gerard Mullier.
He took his first steps in his career at the knitwear company Phildar. In 1961, Gerard decided to start his own business and created the Auchan industrial goods store in Roubaix. But Gerard's initial ideas failed. With the support of his family, the young man did not give up on his dream, but decided to try again. At the same time, a new system of discounts and self-service elements from the supermarket were introduced. In 1967, in northern France, Mullier opened an entire Auchan supermarket chain.
Gerard's success inspired the rest of the family to pursue retailing. In the early eighties, members of the Mülle family founded a large number of the country's leading brands. In addition, the Mullier empire took up the creation of interiors for cafes and restaurants. And in 1980 the company acquired the Leroy Merlin DIY chain of stores.
Patrick Mullier, opening his Kiabi brand, was guided by the idea of producing fashionable clothes for the whole family at affordable prices. Thanks to the unique designs and silhouettes, Kiabi's clothes immediately fell in love with a wide audience and became recognizable. The first Kiabi store with 1000m ^ 2 in Ronca was a great success. Ten years later, 35 stores of this brand appear in France.
Initially, the Kiabi brand was focused exclusively on men and women's clothing... But in the early 80s, the brand decides to expand its assortment and launches a line of children's clothing, and a little later, also maternity clothes and shoes. At the end of 1990 the flagship store expanded to 4600m ^ 2. During the 90s, the number of Kiabi stores grew from 50 to 100.
The company's great success stems from its commitment to high quality and low prices. One of the brand's most famous collections is the Kiabi 4 Etoiles. Many people worked on its creation. One of the features of this collection is that the brand gives a two-year warranty for each item.
In 1993 the brand opens its first international store in Spain. This marked the beginning of the conquest of the Spanish market. Kiabi's main competitor was the Spanish clothing brand Zara. Nevertheless, the debut of the Kiabi brand went very well. In 1996 the brand opens its second store in Spain, in Barcelona, and in 1998 - in Madrid.
In 2004 the brand starts building four new stores. Spain was not Kiabi's only target. V 1996 year the company has established its retail space in Italy. The famous Diesel and Benetton became the competitors of the brand. The first store in Italy was opened in 1996 in Milan.
Since 2000 the company is redesigning its stores and changes its name to Kiabe Europe. In 2003 saw the light new collection clothes for girls (8-14 years old). A year later, the brand celebrates the opening of its 110th store in France and 125th in Europe.
In the early 2000s the company modernized its corporate structure and launched four main directions: Kiabi - Spain, Kiabi - France, Kiabi - LOGISTIQUE, Kiabi - Italy. The new brand structure made it possible to control the chain of all stores. All boutiques of the brand have in their assortment a huge selection of women's, children's and men's clothing. Each department of the store groups clothes by color, style and material. The main style of the collections is casual.
The company has successfully implemented payment cards for buyers. In addition to selling its goods, Kiabi also provides clothing restoration and alteration services. The brand's products are developed by a whole team of designers who work in the company's headquarters in the city of Aime (North of France).
The brand now has 110 stores in France, three stores in Italy and 12 stores in Spain. Each store has an area of 2000 square meters. The stores sell over 50,000 different shoes and fashion accessories... Most big store Kiabi has an area of 4600 square meters.
In Russia, the Kiabi brand first appeared in 2008 year and immediately fell in love with many for stylish, high-quality models at low prices (T-shirts from 100 rubles, dresses - from 400 rubles, jackets - from 1000 rubles) and a wide range of constantly updated products. Currently, 8 brand stores are successfully operating in Russia (in Moscow, Krasnodar and Samara). Purchases can also be made on the company's Russian-language website. The goods purchased there are delivered throughout Russia.
Online clothing store KIABI pleases wide assortment high-quality and stylish men's clothing that meets fashion trends and current trends. Further - short review the possibilities and collections of our online store. In addition - information about what kind of men's clothing to pay attention to first of all.
The City style collection is a comfortable and stylish clothes for men in casual style. In the "City style" catalog you can buy a loose-fitting shirt or polo shirt, cardigan, chinos, bomber jacket and classic business jacket. All things are done in neutral colors- black, blue, beige, brown, blue, light blue and white.
For men who strive to create a good basic wardrobe, you should definitely take a closer look at this collection. The cut and colors of the clothes allow you to use them for everyday wear, and for work in the office or meeting with business partners... In addition, the line includes a wide range of men's clothing in large sizes.
The Weekend collection is a collection of practical and comfortable items for an active pastime. Here you can choose high-quality sportswear (plain T-shirts, trousers), as well as stylish jeans, sweatshirts, jumpers and even Bermuda shorts. Most of the elements are in basic colors, but you can also buy a bright red T-shirt, for example.
The Havana collection offers interesting menswear by reasonable prices... The line is based on a nautical theme, which explains the presence of striped T-shirts, chinos, fitted jackets and denim shirts. The main colors of the collection are also "sea" - blue, light blue, white, red and beige.
If you want something unusual, we recommend that you pay attention to a fitted shirt with a pattern in the form of coffee beans - in a company with beige trousers it looks very interesting. Lovers of modern classics can purchase a shirt straight cut from Oxford cotton: stylish, relevant and inexpensive. And one more thing: "Havana" offers several topical options for menswear large sizes.
KIABI offers to purchase original and inexpensive T-shirts with a logo or one of the characters " Star Wars". Don't miss also the most anticipated event of this year -
Now the Kiabi fashion brand is known all over the world. The French clothing brand was founded in the distant 70s, when ideas about the beauty and relevance of trends were significantly different from the current ones. But already at that time, these clothes were immediately noticed and loved. The founder of the brand, Patrick Mulier, worked precisely to ensure that fashionable outfits were affordable to ordinary people. At that time in France, fashion was exclusively for the elite, since absolutely everything was overpriced. The couturier was creating a budget alternative.
Kiabi's first stores
The first Kiabi store is located on 1000 sq.m. a retail space filled with original outfits. At first, the fashion designer decided to work in a more youthful direction, but then new branches in clothing began to appear. Now any catalog will offer new items French brand for the whole family, including baby clothes.
It took the manufacturer only 10 years to create a network of 35 outlets around the world. This is not much considering that Kiabi is now one of the most famous fashion manufacturers in the global market. For almost 20 years, only the French had the opportunity to dress in fashionable outfits from this brand, but already in the 90s the manufacturer's stores were founded in Spain, Italy, Morocco, and also Portugal. Later in Russia, of course, it was the capital Moscow. Now women of fashion can simply find the official Kiabi website in their country and order online. For example, for Russia it is Kiabi ru.
What is Kiabi today?
Summing up the company's success, today you can count 450 brand stores in all countries of the world. First of all, this is the merit of the relevance and originality of the company's clothing. The factor of loyal prices is also important, since they are much lower from the manufacturer than from other well-known companies.
The evolution of the collections is clearly visible, as over time things became more daring, bright, extraordinary solutions and contrasting color combinations arose.
In addition, more clothing trends have emerged. There is an official website for the online store of children's clothing Kiabi, a line for pregnant and lactating mothers, Size for adults, not to mention products for teens, women and men, was also offered. Now there are shops of the French brand in Samara, Krasnodar, St. Petersburg and other cities of Russia.
Country: France
Range:
Women's clothing, men's clothing, baby clothes, shoes, underwear, clothes for pregnant women Kiabi
Delivery:
Standart post
Payment:
Visa, MasterCard
- Official website of the store:
About Kiabi store
Kiabi is a store founded in 1978 in France by Patrick Mullier, owned by the Mulliez Groupe corporation. Today there are more than 400 retail outlets located in Italy, Spain, Romania, Russia. The chain of boutiques for the whole family has become popular due to very low prices and rather high quality products. Reviews on the Internet indicate that men, women and children are satisfied with the diverse range of Kiabi. Kiabi store catalog includes clothes, shoes, accessories, Stuffed Toys, goods for pregnant women and newborns. Products of their own ten brands, presented on the official website of Kiabi, have a cost of 200 rubles and are designed primarily for low-income buyers.
In Kataoga Kiabi you will find trendy clothes made from natural fabrics at unprecedented discounts. Having bought one thing, we get two more for free, only the price of each donated item should be no more than the one for which you paid. Thus, buying two things, you can get four as a gift. Sales under the name “Round prices” mean that the maximum possible discounts for the entire assortment are expressed in simple numbers - 50, 100, 200, 300 rubles. The store made sure that customers can easily calculate the total cost of purchases and quickly become convinced of their financial benefits.
Kiabi in Russia
Jackets, T-shirts, trousers, sweatshirts, skirts, coats, various models of jeans, knitted and knitwear made of 100% cotton - cause a real stir. A huge inventory of all sizes and models, the average price of which is 500-600 rubles, helps to meet the demand. Kiabi children's clothing is of particular interest.
Kiabi Children's Store has a convenient age division. For all children, from babies to fourteen years old, comfortable, easy-to-care, bright clothes are provided that practically do not get dirty, and if dirty they can be easily washed. The outfits of little Santa Clauses are unusually popular; they are sold out long before the New Year.
Many women, in Russia and abroad, have learned how useful the Kiabi store is for pregnant women. Dresses of a universal cut are suitable for any period of pregnancy, they can also be worn after childbirth, when the figure has not yet recovered. Natural fabrics and a loose fit allow you to tolerate heat well and not experience any inconvenience. Young girls like very nice, beautiful, delicate, sexy lingerie.
How to order Kiabi clothes. Delivery
Customers testify that it is very profitable to order goods on the site. Having undergone another update, it is now available, as well as Kiabi in Russian. There is no direct delivery from France to Russia, but VISA and MasterCard cards are accepted for payment, which helps to use intermediary services. Delivery within France is free. If the order exceeds 10 euros, then the goods are delivered to the EU countries free of charge, by the Standart Post service. Russian Post, when ordering in domestic stores, delivers within 8 to 14 days. The cost of such delivery is 163 rubles.
